When it comes time to hire a PR firm, it is surprising how few businesses spend much time preparing a brief about their enterprise so that the PR firm can present a meaningful approach to addressing their needs. In many…

Ask yourself “In the big picture of my profession or business, what do I want public relations to accomplish for me?”  Some of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige,…

Here’s yet another observation of how digital technology has changed our lives: anyone with a smartphone can shoot a photo or video.  If you are old enough, you can recall how people had to use cameras that required film. And,…

The flavor of the moment in virtually all aspects of business, not just marketing, is Artificial Intelligence (AI). There is not a day that goes by that you hear pundits speculating about the pros and cons of AI. Will AI…

At its very core, marketing is all about telling a story that will capture attention and persuade people to believe in whatever it is you are selling. Whether it is a product, a service, or an idea, it requires effective…

The past five years have been, perhaps, the most challenging time ever for marketers…and public relations practitioners that help marketers.     There’s been a pandemic that has totally overturned the norms, routines, and expectations that govern the way we work.   There’s…