Here’s yet another observation of how digital technology has changed our lives: anyone with a smartphone can shoot a photo or video.  If you are old enough, you can recall how people had to use cameras that required film. And,…

The flavor of the moment in virtually all aspects of business, not just marketing, is Artificial Intelligence (AI). There is not a day that goes by that you hear pundits speculating about the pros and cons of AI. Will AI…

At its very core, marketing is all about telling a story that will capture attention and persuade people to believe in whatever it is you are selling. Whether it is a product, a service, or an idea, it requires effective…

The past five years have been, perhaps, the most challenging time ever for marketers…and public relations practitioners that help marketers.     There’s been a pandemic that has totally overturned the norms, routines, and expectations that govern the way we work.   There’s…

At Wellons Communications, we embrace the notion that we now live in the Digital Age of marketing. That’s because the amount of time Americans now spend daily on the Internet continues to grow and has become a cornerstone of how…

Sometimes it seems like the pace at which the Internet has revolutionized marketing and communications is overwhelming. The sheer volume of communications that float across your computer screen, along with all the outside communications you see every day, is far…