“Americans love a winner and will not tolerate a loser.” – Gen. George S. Patton If you count yourself among the winners, then it’s the story of your successes, and what they do for your clients, is a story that…
News
The inside scoop about pitching stories to media
Some of the questions we receive from our clients — and potential clients — underscore their curiosity about how we go about presenting ideas, known as pitching stories in the PR trade, to news media. Some of the questions we…
Make your onscreen messages count
Public relations is rooted in effective communications. And, in today’s society, communications increasingly reflects what people see and hear on the internet. Consider these statistics: The average American spends seven hours and four minutes looking at a screen each day.…
What you need to do to hire a PR firm
When it comes time to hire a PR firm, it is surprising how few businesses spend much time preparing a brief about their enterprise so that the PR firm can present a meaningful approach to addressing their needs. In many…
PR and its role in helping you achieve business objectives
Ask yourself “In the big picture of my profession or business, what do I want public relations to accomplish for me?” Some of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige,…
Great photography is still worth a thousand words
Here’s yet another observation of how digital technology has changed our lives: anyone with a smartphone can shoot a photo or video. If you are old enough, you can recall how people had to use cameras that required film. And,…