PR and the Meat Dress

book 7 enter if you dare.03.inddFrom butcher shops to runways, clothing made from raw meat is all the rage. But Lady Gaga—and her infamous apparel at the 2010 MTV Video Music Awards—isn’t the trendsetter here.

The new book by Ripley’s Believe It Or Not! Enter If You Dare! has fashion editors turning to the original meat dress designer. Elle.com spotlighted Jia Jem, a Chicago designer and costume aficionado who is featured on page 181 of the Ripley’s book.

Back in 2009, Jia sliced up a fleshy frock made of salami and bacon when she had nothing to wear for a party. The dress took her six hours to make and was refrigerated until it was time to head out the door.

Thus began a new line of carnivorous couture. Now, the question becomes: “Does this fat make me looked dressed?”

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Going Gaga for PR

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Head over to Entertainment Weekly or MTV’s Buzzworth Blog, and you may notice: America’s favorite poker face is looking a little pixilated these days.

Media attention has swarmed around Ripley’s Believe It or Not! and its recent acquisition of a Lady Gaga portrait made of 61,509 BB gun pellets.

Gainesville, Fla., artist John O’Hearn created his Gaga masterpiece using just five colors, and now, it’s set to hang in Ripley’s Hollywood, Calif., Odditorium this Spring.

Goes to show you…there’s no Bad Romance when it comes to Gaga (and other “it” celebrities) and public relations power.

Can I get a “Rah, rah, ah, ah, ah?”