Putting together the year’s marketing plan is always a challenge.

Planning ahead requires knowledge, insight, foresight, and the ability to know how to capitalize on the strength of your product or service, the weaknesses of your competitors, what’s going on in your product or service category, your ability to deliver what you say you can deliver and, of course, your budget.

The calendar itself offers you a wealth of marketing opportunities

When searching for ideas that you can “own,” start with the calendar. It is loaded with ideas waiting to be discovered.

What are the dates for the key trade shows for your business? What consumer-oriented special “days” or “months” can you capitalize on? What milestone events are your organization or industry observing in the coming months or years?

How can you take advantage of traditional holidays like the Fourth of July, Thanksgiving, Christmas and nationally observed holidays like Presidents’ Day?

Almost every single day of the year offers a marketing “schtick”

Beyond the traditional federal holidays, the U.S. has a vibrant collection of “non-traditional” or unofficial holidays. These range from food-focused observances to quirky awareness days, like National Pizza Day (Feb. 9), Talk Like a Pirate Day (Sept. 19), National Clean Your Desk Day (second Monday of January), and National Pet Day (April 11).

The vast majority of these commercially oriented unofficial “holidays” likely will not fit into your marketing plan. But there is every likelihood that one, two, or even three of them might provide an opportunity for you to connect—or strengthen your connection—with your current and potential customers. 

So, how could I capitalize on special marketing calendar opportunities?

1. Start with your own organization.
   Are you celebrating an anniversary (e.g. 25 years in business) or about to reach a benchmark milestone (e.g. 100,000 visitors or $1 million in sales)? If so, tell the world about it and share the news of your success.

2. Take advantage of someone else’s calendar event.
   Here are some off-the-wall ideas that serve as examples of how you might take advantage of some of the “holidays” that are promoted.

   Surprise your office and your clients on National Balloons Around the World Day (October 1, 2025) by delivery of balloons with an “uplifting message” aimed at bringing a smile to your employees and your clients.

   If your product or service is aimed at seniors, capitalize on Curmudgeons Day (Jan. 29, 2026, if you’re paying attention), which acknowledges the cranky and fussy people in our lives. Picture Oscar the Grouch, Mr. Mooney from the Lucy Show, the old lady at the cashier, or your grandfather sitting on his porch—and blow them a kiss on this fun and unusual “holiday.”

So where do I find all these “days”?

All these calendar-based marketing opportunities are only a click away.

Here are some links that will help you look some of these “days” over and get you thinking about how you can capitalize on them.

https://nationaltoday.com

https://www.calendarr.com/united-states/observances-2025/

https://www.nationaldaycalendar.com

https://eventsinamerica.com/events/trade-shows/2025

So how does Wellons Communications fit into this calendar picture?

We’re an Orlando marketing agency…that utilizes publicity and public relations to augment our client’s marketing initiatives.

Unlike paid advertising, we seek out and capitalize on affordable marketing opportunities that clients use to strengthen and expand awareness of their product or service.

We recognize that not every business can afford a substantial advertising budget, so we put our minds to work to find ways that can deliver the same kind of results without overloading your marketing budget.

It’s a strategic approach we define as OPM…taking advantage of Other People’s Money.

Put Wellons to work on seeking OPM opportunities for you.

Capitalizing on holidays and commercially recognized calendar events is only one example of the creativity we bring to the table to expand our client’s marketing programs.

As you look over your marketing calendar, schedule a date to give us a call and let us see how we can add publicity and public relations to your marketing mix…all aimed at selling your product, services and ideas.

Call us at 407-339-0879 or email us at will@wellonscommunications.com and let’s look at what’s on your calendar.