Let’s start with an assumption we can all agree upon. You must have a plan to succeed in business. If you don’t know what you want to accomplish, you will never arrive at your destination. I
When we first sit down with clients, one of the things we consistently hear is “We want to become better known. We need recognition for our product (or service).” Public relations, of course, goes
When we sit down with clients, one of the first things we hear is some version of “We want media to recognize who we are, what we do and what we offer our customers. What we do is important, and peopl
How many times have you gone online to research a prospective client’s organization only to find yourself mired in promotional gobbledygook that fails to clearly state what the organization does? Now
When you hear “crisis communications,” your first reaction might be “It won’t happen to me.” After all, you’re just a business—not the target of something you’d see on the news. And you’re right—most
Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because
If someone needed a professional headshot of you, do you have one? Not a picture of you cropped from a group photo or a selfie, but a quality, professional headshot. Surprisingly, many people don’t. L
Santa needs PR? “C’mon,” you scoff. “Santa needs PR like I need a hole in the head.” But, when you step back and think more about it, even Santa has a genuine need for public relations assistance, j
Quick! When someone asks you “What do you do?”, what’s your answer? Do you tell the questioner, in a single sentence, what you do – or do you focus on the benefits you provide your clients? Are you a
Suppose you tweaked your product or service so it made you the leader in your particular industry…and no one heard the news. Suppose you landed a huge client that elevated your position to a leader in
With more than 2 billion people on social media, we’d be surprised to find someone who doesn’t think it’s important for his or her business. Whether you’re just getting started or you’re a seasoned p
One of the traits of successful business people is their ability to communicate. Successful businesses center around great ideas, augmented by the ability of their leaders to clearly and persuasively
When people think of public relations, the image that often comes to mind is working a media event, pulling things together while reporters prepare for an on-camera interview. And while those in the b
Everyone wants to know what others think of them—and when they find out, they want the perception to be positive. But how much time and effort do you put in to finding out how your customers know abo
Let’s face it. When you put pencil to paper in developing your marketing program, the first question usually is “How much do we have to budget for advertising?” The answer, inevitably leads to spend
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