The flavor of the moment in virtually all aspects of business, not just marketing, is Artificial Intelligence (AI). There is not a day that goes by that you hear pundits speculating about the pros an
At its very core, marketing is all about telling a story that will capture attention and persuade people to believe in whatever it is you are selling. Whether it is a product, a service, or an idea,
The past five years have been, perhaps, the most challenging time ever for marketing and PR agencies that help marketers. There’s been a pandemic that has totally overturned the norms, routines
At Wellons Communications, we embrace the notion that we now live in the Digital Age of marketing. That’s because the amount of time Americans now spend daily on the Internet continues to grow and ha
Sometimes it seems like the pace at which the Internet has revolutionized marketing and communications is overwhelming. The sheer volume of communications that float across your computer screen, alon
"Deck the halls with boughs of holly 'Tis the season to be jolly Don we now our gay apparel Troll the ancient Yuletide carol" - Opening lyrics to Deck the Halls The holidays are, indeed, the season
In its most basic form, public relations centers around reaching people or organizations who shape and influence perceptions and opinions. It is PR’s role to persuade people that your business is the
Marketers are fond of talking about “positioning” their product or service in their competitive marketplace. Often, marketers fall in love with the notion that if they simply advertise or talk about
“Often, as classic marketers, we think there is only one way to do things. Now, out of necessity, we are discovering there are new ways to get the job done.” – Rand Harbert, Chief Marketing Officer, S
What if you could multiply the number of messengers that could tell your story? What if you had a team other than your sales or marketing departments who can share your story with passion, conviction
It's a century-old adage: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – Department store mogul John Wanamaker Advertising is, indeed, costly. Even so,
Think about the last time you took a close look at your business’ website – a really close look. Is all the information on the site accurate? Is it relevant? Is it easily understandable? Is it popula
In just a little more than two decades, how we transmit news – and how we absorb news – has been completely transformed, thanks to the rapid onset of the internet and social media. The transition of
The new year is just around the corner. You are likely at the point of wrapping up your marketing plan…and budget…for 2023. Before you finalize your 2023 marketing plan, however, ask yourself four imp
What’s your plan when a business problem pops up that is totally unforeseen? What’s your order of response to an event that is unanticipated, troublesome, and not even your fault? Who steps up to rep
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