When positive press comes along, most businesses see it as a good thing. After all, a lengthy story in let’s say The New York Daily News or a 2-minute slot on CBS’s The Early Show can do wonders in terms…
Category: Media Relations
Don’t Take the Bait
Two recent news stories reminded me of a good lesson for people facing critical questioning from the media: don’t take the bait. We expect the media to ask tough, fair questions. It’s their job and that’s what they should do. But…
Larry King is Hanging up his Suspenders
Larry King announced that he is retiring from his prime-time cable TV interview show on CNN, where he has been asking the tough questions to celebrities, world leaders and people in the news for a quarter century. For me, the…