In today’s digital world, a strong social media presence is essential for many businesses looking to grow their brand and connect with customers. However, managing social media effectively takes time, expertise and consistency. That’s where a social media agency comes in.

Social media agency services can range from professional content creation and targeted ad strategies to community curation and data-driven insights, all to help businesses maximize their online impact. But to get the most out of your partnership, it’s important to follow key best practices. In this blog, we’ll explore the best ways to work with a social media agency to ensure successful collaboration and achieve your marketing goals.

Define goals and roles

The first best practice starts before the contract is in place. Hopefully you defined your goals when you were selecting an agency and picked accordingly. Regardless, set a strong foundation by making sure you and your agency are both clear on who is expected to do what. It’s great to have a kickoff call to discuss these roles and what that looks like. You should also be very clear about your goals. This might come in the form of official KPIs or a more general outline of what success looks like to you.

Share your vision and brand standards

You probably already have a good sense of what your company is and what your brand standards are. It’s essential to share that with your agency to ensure consistency across content and interactions. After all, your agency will be speaking for you. Share your logos and usage notes, brand colors, and any other brand standards. It’s also important to share notes on the company’s voice, especially if the agency will be responding to reviews and comments. And remember, while starting out on a good foot is important, brand voice and standards are a constantly evolving conversation, both internally and with your agency.

Communicate constantly

That brings us to the next point. When you are working with a social media agency, communication is key. Regular meetings allow you to review engagement progress and reach, learn about potential new marketing strategies, and review performance to see what is helpful and where you might need to pivot. It also allows you to share updates with your agency and keep them on top of your goals. Scheduling regular check-ins can allow you to stay informed, make data-driven decisions, and ensure your social media strategy remains flexible, effective, and aligned with your business goals. Even so, don’t forget to drop a quick email, call or text if things change.

Provide input and feedback

When you take on a social media agency, they become part of your team. Your feedback ensures that the agency’s efforts align with your brand’s vision, values, and goals. This helps them create content and strategies that truly reflect what you want to achieve. Your agency is going to do things you might not do, especially as they get to know you. Your constructive input helps the agency refine their strategies and content. By communicating what works and what doesn’t, you help them improve and optimize their approach over time.

Stay open and flexible

While it’s definitely important to share goals and feedback, it’s also vital to listen to your agency and remain open to their ideas and takes. What’s the point of hiring an agency otherwise? The social media landscape changes and evolves often. In this constantly shifting environment, staying open and flexible is crucial. What worked in the past may not be as effective now or for a specific project. Social media agencies are skilled at evaluating the current social market, trends, and marketing strategies to create a plan that effectively communicates and markets your business’s content. This may involve adjusting to new strategies or adapting plans. Your agency has your business’s best interests at heart, and trusting their expertise while remaining open to new suggestions helps both parties perform at their best.

At Wellons Communications, we make these practices a priority

Choosing the right social media agency can make a significant difference in the growth and success of your business. By partnering with an experienced social media marketing agency, you gain access to expert strategies that enhance your online presence and engage your target audience. Whether you need effective social media management, tailored social media marketing services, or digital PR from a PR agency, Wellons would love to help. Give us a call at 407-339-0879 and let’s start the communication.