For decades, Toyota has been a standard-bearer for quality, innovation and commitment to excellence. Now, its reputation stands, if not in ruins, severely damaged. It’s yet another case of horrific communications management (I won’t even call it crisis management because…
Author: Wellons Communications
The Future of Music Contests and Online Branding
Move over American Idol. The new tune of music competitions is here—and it’s more interactive than ever before. Rock The Camp, a national talent search, is looking for the next big thing, and it’s turning to online video (and our…
Super Bowl acts should be younger than the game
My son asked me at halftime of the Super Bowl XLIV – “Dad, why do the halftime acts have to be so old?’’ At first, I was just happy that he did not add the line I knew he was…
Grandstanding makes for bad PR
Today we’ll look at how to handle public relations and media relations THE WRONG WAY with some help from a pair of special guests: the federal government and Mel Gibson. Lesson #1 – choose your words carefully and say what…
A picture of Palin is worth 1,000 books
I love Sarah Palin. Actually, let me be clearer – I love Sarah Palin’s public relations team. Her glamour shot center cover of USA Today on Friday, Dec. 11 was stunningly good. For a losing vice-presidential candidate who quit her…
Ashton Kutcher, King of Social Media
As co-CEO of Katalyst Media, Ashton Kutcher is on the cutting edge of all things related to making money and extending brand reach with social media. Kutcher’s rise as a business visionary is quite an accomplishment, considering he is best…