Be Careful Oversharing on Facebook

By Vanessa Tostes

You may want to think twice before posting your next status update on your Facebook page – especially if you are in the market for a new job.

More and more companies are using Facebook as background check for new hires.  According to Dan Schawbel, personal branding expert and author of Me 2.0, Facebook is not only a social media engine, but also a reputation branding engine.  Today, 53% of companies are using Facebook as background check, that is, for every other job interview you go to, one of these companies are surely looking at news on what you ate for lunch or what kinds of activities you engaged in last weekend.  Facebook also serves as a catalog of all your wall posts and pictures, which might transfer that information into Google and Yahoo! search engines, depending on your privacy settings.

It is always important to filter what you write on Facebook.  Writing what you had for lunch may not hurt your chances of being hired; however, if you post interesting observations or questions, you are more likely to be viewed positively by a company who is interested in hiring you.

PR Job – put a new Sheen on this one


By Cori Pope

By now everyone’s heard of the self destructive, downward spiral of beloved Two and a Half Men star and Golden Globe winner, Charlie Sheen.

Just in the past month Sheen’s reputation has gone from notorious bad boy to infamous binge drinking, coke smoking, ever in the presence of porn stars partier. To put the icing on the cake, all this comes as he’s still on probation for his domestic violence spat with ex-wife Brooke Mueller.

Recently, a video surfaced of Sheen dancing, with three scantily clad women at the inception of his 36-hour cocaine fueled party binge last week. Of course, this marathon resulted in a trip to the hospital and rehab.

Now, Charlie’s speaking up about the rumors saying, “All crap. Believe nothing. I will never speak about any of this as long as I’m alive. You’re all gonna have to keep towing the same redundant line, guessing wrong.”

Later his rep spoke on Sheen’s behalf of his remorse and new work ethic.

“I have a lot of work to do to be able to return the support I have received from so many people. I want to say thank you to my fellow cast members, the crew of Two and a Half Men and everyone at CBS and Warner Bros., especially [CBS CEO] Les Moonves and [Warner Bros. TV President] Bruce Rosenblum for their concern and support. And to my fans, your good wishes have touched me very much. Like Errol Flynn, who had to put down his sword on occasion, I just want to say thank you.”

Right now his reps need to put on their best public relations hats to turn his reputation around, which will not be an easy fix.

But here’s a little encouragement, look at Robert Downey, Jr., Ben Affleck, Drew Barrymore, Brittany Spears and Whitney Houston.