Goodbye 2010, Hello 2011

Goodbye 2010, Hello 2011

We at Wellons Communications would like to thank all of the other marketing firms around Florida for taking the holidays off.  This week has been one of our best weeks of the year. The holidays are a great time to get stories placed because the media- both traditional and digital-are dying for news.

If your business has an evergreen story or a story that just might not make the cut during the busiest times, you should think about holiday time distributions.  You won’t always get the biggest readership, but having that bird in the hand – a placement that will live on the internet and draw people back to your website at ANY time of year – is better than no media hit at all.

A news cycle does not take a holiday. A good PR firm should respect the news cycle and continue to work every angle, every day, in trying to help the clients get their message out.

The best holiday present you can give a business is not a card or peaches from Harry & David, but a hit that will drive business in the first quarter of the year and live on the Internet for weeks come.  We had a bounty of placements ranging from USA Today, Today’s Show, front page of St. Pete Times, Home and Away Magazine, Creative Loafing and Green Car Report, just to name a few.

It has been a very happy holiday and we hope that you and your business have a very prosperous new year!

What is a press release worth?

WWC Logo 2011 - smallThe value of a single press release varies. But like a good stock pick, a well written properly targeted press release often produces results. Wellons Communications is one of the few major public relations agencies in Orlando and Central Florida that offers project work on a single press release.

It is part of our commitment to serve new businesses, entrepreneurs and companies that might need a marketing push every once in a while.

A single press release can:

  • Properly optimized, press releases can provide online marketing support for your business. One of our clients recently received a request to bid on a major project because the company found their press release on the web.
  • A press release provides credibility. Do you know that people are more apt to read information in press rooms than other marketing material – even if it is your press release?
  • Press releases provide off page support to your web marketing progress. Another of our single press release users received more than 3,000 new hits to his website because of the press release.
  • Last, but not least – a press release can still deliver the baseline facts that journalists, bloggers and consumers are looking for when it comes to news. A business in Tampa used a single press to tell the community about their liquidation sale and they received coverage by nearly every media in town. The ROI on the press release was more than 30-1.

Remember, results do vary – but for the search engine boost, branding and awareness, a press release consistently pays nice returns.

To learn more about what press releases can do for your business, please feel free to give us a call at 407.339.0879.


Everything for sale, including that Rolling Stones autographed guitar

TAMPA, FLA. — December 27, 2010 — The end of an era. After serving the Tampa Bay area for almost 30 years, Vinyl Fever, located at 4110 Henderson Blvd. in South Tampa, will close its doors at the end of February.  Known for its knowledgeable staff and extensive, eclectic selection of new and used CDs, vinyl records and related merchandise, Vinyl Fever has drawn customers from across the state and beyond.  Recently voted one of the Top 25 record stores in the country by Rolling Stone magazine, Vinyl Fever endured in no small part because its crew lives and breathes music, passionately providing customers with information and an experience they cannot get at other stores.

“It has been a great run,” says Owner/Manager Lee Wolfson.  “We feel honored and fortunate to have lived such a long business life doing what we love. We would have liked to make it to 33 and 1/3 [years], but the combination of industry changes, a difficult economy, and the upcoming expiration of our lease has forced our hand.”


“We plan to celebrate and commemorate our 30 rocking years in Tampa.  We’ll thank our customers and the community with blowout sales and special events, and hopefully leave everyone with great memories.”

Everything in the store will be sold, including the famous guitar autographed by the Rolling Stones that’s had a “Not for Sale” sign on it for years. For now, most items will be 30%-50% off.


As the independent music scene grew in the late 1970’s, two idealistic bohemians named Sam and Dave pooled their personal record collections, music knowledge, and a few hundred bucks to open Singing Dog Records in Columbus, Ohio.  Through their store they met Mike, who managed a similar store in Cleveland.  Mike had lived in Tampa, was eager to return, and helped open Vinyl Fever in 1981.  A Tallahassee store soon followed.

Dave’s brother Lee followed in Dave’s footsteps.  Starting out at Singing Dog, Lee transferred to Tallahassee in 1984 and took charge of all of the stores in 1987.  Over time, Vinyl Fever Tampa split from its sister stores, still managed by Lee and an amazing crew of music aficionados.


Vinyl Fever Tampa, 4110 Henderson Blvd. (West of Dale Mabry), Tampa

Monday – Friday:  11am – 9pm

Saturday: 10am – 9pm

Sunday:  Noon – 7pm



Lee Wolfson


Will Wellons

Wellons Communications

407-339-0879 office

407-462-2718 cell

Posted by Wellons Communications, an Orlando public relations firm.

Ripley’s Believe It or Not! Releases its Top 10 Strange Stories of 2010

Headlines prove truth is stranger than fiction

ORLANDO, Fla. (Dec. 27, 2010)Ripley’s Believe It or Not! searches the globe for the ultimate in unusual oddities, strange stories and terrific true tales. After reading and reviewing hundreds of stories from headlines around the world in 2010, the experts and weird-ologists at Ripley’s are releasing their Top 10 Strange Stories of 2010.  They range from the bizarre to the unbelievable – but all are true!

  • Bearded Woman Finds Son:  Vivian Wheeler was born with hypertrichosis (werewolf syndrome) and as a hermaphrodite (both male and female reproductive organs) and was told she couldn’t have children. But at 29, she gave birth to a boy, who was promptly taken away from her by her boyfriend and put up for adoption. In 2010, after years of searching, Richard Lorenc found his mother and they were re-united. Link
  • Ripley the Dog: The living, breathing big pile of fur found in a ditch in Houma, La., turned out to be a one-year-old poodle. As he was being shaved, the vet decided to name the pooch Ripley, because “Believe It or Not!, there is a dog under here.” The before and after photos garnered world-wide attention and less than 6 weeks after being discovered, Ripley was well enough to be adopted. Believe It or Not!  Link

  • Longest High School Football Game Ever: A high-school football game in Texas turned into an endurance battle as Jacksonville beat Nacogdoches in 12 overtimes, 84-81, breaking the old record of nine extra frames. The game ended at 12:54 a.m., after the young boys battled for more than five hours.  Link
  • Spray-on Clothes: Forget about all the medical breakthroughs in 2010, for surely it will become known as the year that scientists developed an instant, sprayable, non-woven fabric that can be sprayed onto a nude body to form clothes that not only cover, but can be taken off, washed, and worn again.  Link
  • Deep Fried Beer: In a competition at the Texas State Fair, Mark Zable unveiled Fried Beer. In a patented process, he puts beer into a doughy pocket and deep fries it. The quick fry hardens the crust, but the beer remains a fully potent brew. Those who sampled it were carded! Link

  • Dead Body in a Car for 10 Months: Shortly after a homeless woman in California was befriended by a motorist, she died unexpectedly. The driver, not knowing what to do with the body, drove it around for 10 months, next to a box of baking soda to help negate the smell. The corpse was discovered by police who smelled the stench, looked in the car and saw a leg poking out from under a pile of clothes. Link

  • Man Shot in Head Finds out 5 Years Later: A man living in Germany walked around and functioned normally for five years without noticing he had been shot in the head.  The .22 caliber bullet was found when the man went to the doctor to have what he thought was a cyst removed.  All he could remember was that it probably happened in 2005 at a New Year’s Eve Party and that he was “very drunk.” Link
  • Dog Chews off Man’s Toe: DETROITA 48-year-old Michigan man credited his dog Kiko with saving his life by chewing off his diseased big toe as he lay passed out in a drunken daze. The terrier gnawed off his right big toe which turned out to be badly infected due to Type 2 Diabetes. The dog ate off the diseased tissue and left the rest untouched. Link
  • Woman Tries to be the Fattest: A 42-year old, mother of two wants to become the world’s heaviest living woman. Donna Simpson currently weighs more than 600 pounds and her desire is to top 1,000 pounds. She works as a model on a website called, where the curious pay to watch videos of her eating or walking. She spends nearly $750 per month in groceries for herself and admits that she is as hungry for attention as she is for the junk food she eats every day. Link
  • Cat Predicts Death: Oscar the cat lives at a nursing and rehabilitation center in Providence, R.I. He roams the halls, is generally unsociable, and spends little time with anyone who has more than a few hours to live. He rarely errs in his predictions and this year extended his predicting streak to 50. He senses death and cuddles with the elderly patients until they pass.  Link

Media contact:

Tim O’Brien
VP Communications
Ripley Entertainment Inc.
Office- 615-646-7465
Cell – 615-496-5949

About Ripley Entertainment; Ripley Entertainment Inc. (, keepers of the venerable Ripley’s Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 13 million annually at its 80-plus attractions in 11 countries.  In addition to its 32 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.

Posted by Wellons Communications, an Orlando public relations firm.

Ripley’s Believe It or Not! Brings the Weird, Bizarre and Unbelievable to Korea

Ripley’s 32nd Believe It or Not! Attraction is Now Open in Korea

ORLANDO, Fla. (Dec. 28, 2010) – Ripley Entertainment Inc. continues its world-wide growth as it opened Ripley’s Believe It or Not! Jeju Island in Korea on Christmas Eve Day as the world’s 32nd Ripley’s Believe It or Not! Odditorium.

“We are delighted to return to Korea with our Believe It or Not! brand, one that was very successful for years at the Everland Theme Park near Seoul,” said Jim Pattison Jr., president of Ripley Entertainment Inc.  “Our Korean franchisee, Island Joy, under the direction of Ki Seok Park, has chosen a beautiful destination resort location on Jeju Island, a perfect site for a Ripley’s Believe It or Not! Odditorium.”  Park is also Chairman and CEO of Sigongtech, a publicly traded Korean corporation.

Located in the Jungmun Tourist Complex at Seogwipo city, Ripley’s Jeju Island Odditorium is constructed of eco-friendly and green materials and the exterior is built to be reminiscent of a robot. Inside the 14,000 sq. ft. attraction are a sculpture park, a secret garden and 12 themed galleries containing more than 600 exhibits, ranging from amazing and non-traditional artwork to historical items to bizarre artifacts.

Highlights include:

  • A  hand-carved, fully-functional Cinderella’s carriage, complete with wooden horses
  • A replica of the James Bond “Goldfinger” car made from cardboard
  • The world’s biggest lock of Elvis Presley’s hair
  • A large piece of the fallen Berlin Wall
  • A prehistoric Mastodon skeleton
  • A giant redwood tree stump that measures 77 feet around.
  • Three of Ripley’s signature Jivaro Indians shrunken heads.

The museum features a large space gallery that includes Astronaut Buzz Aldrin’s space suit, a meteorite from Mars and a life-size model of a space capsule. There are also 32 wax figures in Ripley’s Jeju Island, the most in any Believe It or Not! museum.

For more on Ripley’s Believe It or Not! Jeju Island.

Visit Ripley’s Newsroom to download high resolution images.

About Ripley Entertainment; Ripley Entertainment Inc. (, keepers of the venerable Ripley’s Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 13 million annually at its 80-plus attractions in 11 countries.  In addition to its 32 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.

Media contact:

Tim O’Brien
VP Communications
Ripley Entertainment Inc.
Office- 615-646-7465
Cell – 615-496-5949

Posted by Wellons Communications, an Orlando public relations firm.

Ripley’s St. Augustine Hosts World Renowned Cryptozoologist Loren Coleman

Coleman to appear at Ripley’s museum on January 7 for book signing while researching forthcoming book on the famous 19th century Florida Monster

ST. AUGUSTINE, Fla. (Dec. 28, 2010)  – Loren Coleman has spent more than five decades looking for creatures many people think don’t exist.  As the world’s leading living cryptozoologist, Coleman has been involved in researching, writing about, and traveling the world searching for Bigfoot, Yeti, and The Loch Ness Monster since 1960.  Perhaps the only creature as elusive as those cryptids is Coleman himself.  Coleman’s public appearances are rare, and book signings even more so.  But he plans to arrive in St. Augustine Friday January 7 for just such an event at the Ripley’s Believe It or Not! Museum.

The author of 35 books and a popular blogger at Cryptomundo, Coleman will be signing his two books published in 2010, True Giants: Is Gigantopithecus Still Alive Today? and Monsters of New Jersey from 6 to 8 p.m.   Additionally, he will have copies of The Field Guide to Bigfoot and his biography of the Yeti hunter, Tom Slick.

Coleman, who is the founder and director of the International Cryptozoology Museum in Portland, Maine, also intends to research material for two new books while in St. Augustine.  Over a century ago, the Nation’s Oldest City made headlines for the so-called Florida Monster that washed up at St. Augustine Beach, the mysterious event of 1896 which still has modern day scientists baffled.  Believed at the time to be the carcass of a giant octopus, the 25 foot long body of the unknown sea creature has never been positively identified.  While in St. Augustine, Coleman also plans to profile the Ripley’s collection for an additional forthcoming book.

For additional information, please contact Ralf Ingwersen at (904) 824-1606 or

Posted by Wellons Communications, an Orlando public relations firm.

Remington College School of Dental Hygiene Offers 50% off January Teeth Cleanings

Dental Hygiene Program kicks off

“12 Months of Smiles”

Nashville, Tenn. – (December 21, 2010) – Remington College-Nashville Campus is offering people a way to get 2011 off to a healthy start.

The campus Dental Hygiene Program is offering 50% off teeth cleanings during the month of January. That means adults can get their teeth cleaned for $5; for children under 14 the cost is just $2.50. This will be the first of the monthly deals and events at the Dental Hygiene Program, called “12 Months of Smiles.”

“We want to reach out to families who don’t have dental insurance and encourage them to get a healthy start to 2011,” said Larry Collins, Remington College-Nashville Campus President. “One of the easiest and most effective ways to prevent tooth problems is to get regular cleanings, especially for children.”

Under the supervision of instructors, students pursuing associate’s degrees in dental hygiene perform low-cost procedures for the public, including:

  • Oral prophylaxis (cleaning) and topical fluoride treatments
  • X-rays
  • Scaling and root planing
  • ToothPrint child identification impressions
  • Oral cancer screenings
  • Dental Sealants

Initial patient registration is required, and costs just $1. Payments can be made by cash or credit card.

The Remington College Dental Hygiene Program is a 24-month, accredited program designed to prepare students for careers as dental hygienists.[i] Instructors have real world experience in the dental hygiene field and course offerings include Preclinical Dental Hygiene Practice, Oral and Dental Anatomy, Nutrition and Biochemistry and Oral Radiology.

People seeking treatments at the Remington College dental hygiene school can make appointments by calling 615-493-9398.

The clinic hours are:

Mondays: 10:30 am-1:30 pm and 2:00 pm-5:00 pm

Tuesdays: 9:30 am – 1:30 pm and 2:00 pm-5:00 pm

Wednesdays: 8:00 am-12:00 pm and 2:00 pm – 5:00 pm

Thursday: 9:00 am- 12:00 pm and 1:00 pm- 5:00 pm

The school is on the Remington College-Nashville Campus, located at 441 Donelson Pike, Suite 150 in Nashville.

For more information, call 615-493-9398.

About Remington College: Remington College is a common name used by all 20 campuses of a group of affiliated companies of privately-owned, post-secondary educational institutions based in Heathrow, Florida. Through its campuses, Remington College offers diplomas, bachelor’s and associate’s degrees in a variety of fields, including: cosmetology; nursing; healthcare; criminal justice; business; electronics; information technology; and more.  Course offerings vary by campus. Remington College and its predecessor companies have been part of the higher education community since 1985. For more information, please visit For the latest news about Remington College, visit

Media contact:

Frank Wolff

Wellons Communications

407-339-0879 office

407-637-6000 cell

[i] Employment after graduation not guaranteed.

Posted by Wellons Communications, an Orlando public relations firm.

Ponce School of Medicine Names NCG Medical Preferred Vendor for Electronic Health Records for Puerto Rico

ORLANDO, Fla. (December 8, 2010) – NCG Medical Systems, Inc., a global leader in electronic medical health records, has been named a participating vendor by the Ponce School of Medicine Regional Extension Center.

NCG Medical will provide Ponce School of Medicine REC, with its Perfect Care EHR software system in order to support doctors and healthcare offices throughout Puerto Rico. The goal is to assist doctors, clinics and other healthcare providers with the conversion to electronic medical health records – part of an effort to improve access to essential health information.

“We look forward to working with the Ponce School of Medicine. We understand that doctors are very busy and are looking for the right solutions when it comes to electronic health records,’’ said Antonio Arias, senior Vice President of business development.  “We provide a comprehensive technology that can target to medical professionals’ needs.”

Based out of Orlando, Fla., NCG Medical offers practice management software, Electronic Medical Records (EMR) and Electronic Health Records (EHR) systems technology, as well as billing software to healthcare providers. NCG Medical currently has 2,000 medical clients across 24 U.S. states and ranks among the top three providers in the industry. The company will have a staff of about 15, and will work extensively with the school to educate doctors on the transition to EHR.

The Electronic Health Record (EHR) is an electronic record of patient health information, including a patient’s demographics, medical history, medications, allergies, progress notes, immunizations, laboratory data and radiology reports. The EHR automates and streamlines the clinician’s workflow, and has the ability to generate a complete patient record.

National certification of EHRs is part of a national initiative. The federal government is offering incentive payment programs to help doctors and other health providers as they transition from paper-based medical records to EHRs.  Individual physicians and other eligible professionals can receive up to $44,000 through Medicare and almost $64,000 through Medicaid.

To learn more about the Ponce School of Medicine Regional Extension Center, visit, and to learn more about NCG Medical go to

About NCG Medical Systems, Inc. (

NCG Medical is a global leader in integrated IT solutions for healthcare facilities and regional extension centers. Based out of Orlando, Fla., NCG Medical is a pioneer and leading provider of electronic health records. Institutions worldwide choose NCG Medical for solutions in practice management, electronic medical records, and medical billing. To learn more, visit NCG Medical at

Media Contact

Will Wellons

Office: 407.339.0879

Cell: 407.462.2718

Posted by Wellons Communications, an Orlando public relations firm.

Green Meadow Waldorf School Offering Three “Simplicity Parenting” Evenings at Local Libraries

Community invited to take part in any of the three sessions, inspired by Kim John Payne’s important book, on Jan. 13, Jan. 19 and Jan. 27

CHESTNUT RIDGE, NY – (Dec. 16, 2011) – If you’re a parent, tired of busy schedules; if your children are stressed and exhausted; if your family life is not fulfilling, and your family values get lost in the daily shuffle, come to a Simplicity Parenting evening presented by Green Meadow Waldorf School and learn how to take back your life and your time.

These talks are based on the popular book Simplicity Parenting by Kim John Payne. Sessions will be lead by Green Meadow Waldorf School faculty member and certified Simplicity Parenting coach, Deborah Renna. She will offer a simple and effective pathway for simplifying home life that reduces stress and allows room for connection, creativity and relaxation. Sessions will be held at libraries in Tarrytown, N.Y., Saddle River, N.J. and Ridgewood, N.J.

“I believe, especially in these busy times, that parents and caregivers have a hunger for deepening family relationships,” said session leader and Green Meadow Waldorf School faculty member, Deborah Renna. “In these group presentations, I will teach parents how to come up with an at-home plan to simplify family life.”

WHAT: Deborah Renna will discuss and explore Simplicity Parenting concepts

FIRST EVENING: Thursday, Jan. 13 at 7:15 p.m. at the Warner Library, 121 North Broadway, Tarrytown, NY.

SECOND EVENING: Wednesday, Jan. 19 at 7:30 p.m. at the Saddle River Library, 245 Lake Street, Upper Saddle River, NJ.

THIRD EVENING: Thursday, Jan. 27 at 7:30 p.m. at the Ridgewood Library, 125 North Maple Avenue, Ridgewood, NJ.

These evenings preview a group-based, 7-week parenting workshop, beginning in February on the Green Meadow Waldorf School campus in Chestnut Ridge, NY.

Nearly 350 students from 13 counties and almost 90 towns attend the independent Green Meadow Waldorf School. Located about 20 miles north of New York City, Green Meadow serves students from nursery school through grade 12.

Waldorf education is the fastest-growing independent school movement worldwide, with 300 schools in the U.S. and nearly 1,000 around the world. The curriculum is based on the philosophy of Rudolf Steiner, who founded the first Waldorf School in Germany in 1919. Green Meadow offers developmentally based, challenging academic coursework infused with the arts.  Students are exposed to diverse disciplines and can choose traditional classes such as modern languages and sciences while also learning practical arts, such as knitting, blacksmithing, and woodworking. The school also limits the use of technology and media for younger students, which is now understood by researchers as essential to the developing brain.

For more information and to schedule interviews: Contact Vicki Larson at 845-356-2514 ext. 311 or

About Green Meadow School and the Waldorf education: Founded in Germany in 1919 by Dr. Rudolf Steiner, Waldorf Education now includes schools on every continent. Green Meadow Waldorf School is an accredited full member of the Association of Waldorf Schools of North America (AWSNA), an association that strengthens and supports Waldorf schools and informs the public of the benefits of Waldorf education.  Green Meadow is also an accredited member of the New York State Association of Independent Schools (NYSAIS), a voluntary association of more than 140 independent schools in the state of New York.

Posted by Wellons Communications, an Orlando public relations firm.

Howard County Public Schools select eSchool Solutions to Manage Professional Learning for Teachers and Staff

Electronic Registrar Online offers professional development management – entirely online – to the district’s 4,600 teachers

Howard County, MD. (Dec. 15, 2010) – Howard County public schools have selected Orlando-based eSchool Solutions® to assist the area’s 4,600 educators in managing professional learning activities—and it’s done entirely online.

Beginning in January 2011, Howard County public schools will implement eSchool Solutions’ Electronic Registrar Online (ERO) software and services. ERO is a customized web application that schools and teachers can use to track required ongoing learning – as well as create professional learning plans.

The reporting tool in Electronic Registrar Online also makes it simple for districts to extract staff development data to meet local, state and federal reporting requirements. In addition, ERO can also highlight the coaching features that allow mentors to review their teacher’s plans and offer feedback through the system.

With ERO, busy teachers can log in anywhere to register for learning activities, review and update their professional growth plans, and access their transcripts.

“Electronic Registrar Online is a timesaver. From the district with its many reporting needs, to the teachers and their professional mentors – everyone can work quicker and smarter,” said Lisa Welton, Senior Vice President of Sales and Marketing for eSchool Solutions. “This program makes it efficient for the teachers and cost-effective for the Howard County school district.”

To learn more about the company, visit or call 800-776-8774.

About eSchool Solutions®

eSchool Solutions® is the leading provider of integrated technology solutions for the preK-12 education market. In 1987, the Orlando-based company revolutionized substitute management for school systems, completely changing the way districts managed substitutes and employee absences. Now, as a total solutions provider, eSchool Solutions provides a full suite of products and services designed to improve administrative efficiency and help school districts work smarter. The company serves more than 500 school systems, encompassing 29,000 schools in North America.

Posted by Wellons Communications, an Orlando public relations firm.