Influencing the influencers
With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful…
Making news when there is no news
Sometimes you find yourself at a loss at how to find a way to put your product or service into…
The power of repetition and how it can benefit your business
One of the most respected publicists in tourism marketing, Suzanne McGovern, who played a key role within the marketing team…
Influencing the influencers
With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful…
Making news when there is no news
Sometimes you find yourself at a loss at how to find a way to put your product or service into…
The power of repetition and how it can benefit your business
One of the most respected publicists in tourism marketing, Suzanne McGovern, who played a key role within the marketing team…
A special event can fit into your marketing plan…if used wisely
You’ve probably seen the old black-and-white movies featuring Mickey Rooney and Judy Garland sitting on the front porch, legs crossed,…
What’s your elevator pitch?
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your…
Make your onscreen messages count
Public relations is rooted in effective communications. And, in today’s society, communications increasingly reflects what people see and hear on…