How blogs can improve your marketing message
Every business head likes a marketing tool that doesn’t cost anything and can reach virtually all one’s target audiences with…
Let research guide your marketing and PR
Marketing and the maritime industry share an important planning characteristic that will never change. It is the need for sound…
Influencing the influencers
With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful…
How blogs can improve your marketing message
Every business head likes a marketing tool that doesn’t cost anything and can reach virtually all one’s target audiences with…
Let research guide your marketing and PR
Marketing and the maritime industry share an important planning characteristic that will never change. It is the need for sound…
Influencing the influencers
With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful…
Making news when there is no news
Sometimes you find yourself at a loss at how to find a way to put your product or service into…
The power of repetition and how it can benefit your business
One of the most respected publicists in tourism marketing, Suzanne McGovern, who played a key role within the marketing team…
A special event can fit into your marketing plan…if used wisely
You’ve probably seen the old black-and-white movies featuring Mickey Rooney and Judy Garland sitting on the front porch, legs crossed,…