Social media has become an integral part of business…and life in general. Not only is it all but necessary for growing your brand, it can be a great way to reach your audience and gain valuable insights. A good social media strategy takes time and energy, and that can take focus away from running a business. That’s when you might turn to an agency.
If you’re looking to increase engagement and performance online, a social media agency could be right for you. Not sure how to find one? Here are a few things to consider when looking for the right fit.
Expertise across platforms
It’s easy to make a post on social media, but it’s hard to make content that connects with audiences and drives engagement. Expertise and experience with each platform allow a social media company to tailor messages directly to your target audience while using best practices to maximize reach. If you’re selling consumer goods, you’ll want to choose an agency with strong experience selling on Instagram and TikTok. B2B companies will likely focus their efforts on a platform like LinkedIn. You’ll want to understand what the agency specializes in and make sure it aligns with the platforms you care about.
Industry-specific experience
No two industries are the same, and there will be different obstacles, opportunities, and requirements for each one. A social media agency with knowledge of your specific industry can be a great asset because they will understand your business’s unique circumstances. Different content types will work better for different industries (User-generated, behind-the-scenes, etc.), and an agency with expertise will be familiar with your audience’s points of interest.
Content creation
Consistent posting on social media demands a high volume of quality content, which can be time-consuming. When selecting an agency, you need to ensure its capabilities align with your business needs. Do they have the resources to capture original content on-site? Can they create and edit videos? These are key questions to consider when outsourcing social media management. Additionally, an agency with access to professional photographers can elevate your brand with high-quality visuals. An Orlando social media agency like Wellons Communications could even come onsite and capture content for you if you’re in the area.
Staying on trend
The social media landscape is constantly evolving, so it’s essential to find a social media firm that stays on trend. Platforms introduce new features, algorithms shift and audience preferences are always changing. An agency that keeps up with these changes will help your business stay relevant and competitive. They’ll know how to incorporate trending content formats like reels, stories, and more into your strategy and will be ahead of the curve to participate in ongoing trends. Staying on trend also shows your audience your brand is listening, engaged and in tune with their interests, which helps maintain loyalty and solidifies your brand identity.
Knowing how to execute on ads
If you already advertise on social media, you’ll want to ensure your agency of choice can take over or improve upon the strategy you have now. If you haven’t tried advertising on social media, you might take this chance to give it a try. It’s a relatively low-cost way to reach an audience, raise awareness, drive engagement or even make sales. Social media advertising can range greatly from small budgets and complementary objectives to huge campaigns with creative components and sales integrations. You need to make sure your agency can meet whatever level of service you need.
Public relations expertise
Public relations expertise is crucial for a social media agency. Why? Because these days, social media basically is crisis communications. A social media agency that is involved in management for your business will need to monitor comments and reviews, flag concerning content and be able to craft the right response. Social media can also be bolstered by PR activities, like user-generated content or influencer partnerships. If these things are important to you, you’ll want to be sure your agency can marry PR and social media…or at least work well with your PR firm or employees.
Find a social media agency
Choosing the right social media agency can be a game-changer for your business. With expertise across platforms, industry-specific knowledge, strong content creation abilities and PR skills, the right agency will help your brand grow, connect with your audience and stay ahead of the competition. When you partner with the right agency, you can focus on running your business and leave the day-to-day details of social media management to the experts.
If you’re looking for a social media agency or to chat about social media management, Wellons Communications would love to help. For more information on how to contact us, click here.