Barnie’s Coffee & Tea held a pep rally this month in Baldwin Park for the Orlando Magic playoff run and to announce its new limited-time-only coffee appropriately named Orlando Magic Blend. The rally generated coverage from NBA Web sites, Orlando…
Category: Blog
Shifting into PR Overdrive: A Look at GM
When you think of General Motors, let’s face it. Straightforward, honest and clean aren’t exactly the words that come to mind. It’s more like: hefty bailouts, billion-dollar bankruptcy and teetering obliteration. Talk about PR scrap yard. Yet GM is going…
Toyota and its Faulty Communication Management
For decades, Toyota has been a standard-bearer for quality, innovation and commitment to excellence. Now, its reputation stands, if not in ruins, severely damaged. It’s yet another case of horrific communications management (I won’t even call it crisis management because…
Super Bowl acts should be younger than the game
My son asked me at halftime of the Super Bowl XLIV – “Dad, why do the halftime acts have to be so old?’’ At first, I was just happy that he did not add the line I knew he was…
Ripley Believe It or Not scores positive press in National Enquirer
Yes, the headline is true. Ripley’s top-selling Ripley’s Believe It or Not! Seeing is Believing secured a wonderful feature in the recent issue of the National Enquirer on newsstands now. (Wow, I never thought I would use that line!) But…
Barnie’s Coffee & Tea Celebrates Green Friday
Barnie’s Coffee & Tea Celebrates Green Friday Some retailers prepare for Black Friday by stocking their shelves and putting a little extra in the back room. At Barnie’s Coffee & Tea this year they’ve prepared for Black Friday by opening…