The onset of Artificial Intelligence (AI) in creating information about virtually anything has been sudden and enormously impactful.

If you feel your understanding of AI may be lacking and how it is transforming business, you have plenty of company. It feels like AI has arrived overnight…so fast that it has all of us feeling our way forward to adjusting to what seems to be morphing into an Artificial Intelligence business world.

In particular, the marketing and public relations industries are on the front line of industries feeling AI’s influence and how it affects marketing programs like yours.

Getting comfortable with Artificial Intelligence

If you feel you need to get better acquainted with AI, here is some information that will help you better understand AI and how it is changing how we are doing business:

A great place to start is Microsoft’s AI for Small Business: A Beginner’s Guide.

More in-depth drives into AI and where it may fit into your business:

• McKinsey & Company Quarterly Five Fifty Real World AI offers hundreds of examples of how AI is being incorporated into business management and marketing
• Everything PR News offers insights on AI’s role in PR in The Impact of Artificial Intelligence on Public Relations
• Forbes business writer Ali Payani provides a thoughtful analysis of AI’s impact on marketing in Embracing the Future: How AI Is Revolutionizing Marketing and Sales

So, how is Artificial Intelligence affecting public relations?

AI is enabling PR practitioners like Wellons Communications to more rapidly and analyze data quickly and accurately.

It helps identify trends and insights. It influences development of develop targeted messaging and campaigns, including what is already being said about you and your competitors.

AI is improving the accuracy and efficiency of media monitoring and analysis.

Can AI replace the need for public relations practitioners?

Nope.

AI is a big help to PR professionals, but it lacks the humanity necessary to gauge or “read” public opinion and what matters to people. It can assemble and organize information, but it lacks the creative spark that can point that information toward an original, productive marketing campaign.

What AI does do for PR agencies like Wellons Communications to more rapidly and analyze data and ideas quickly and accurately. It helps identify trends and insights. It influences development targeted messaging and campaigns. AI is also improving the accuracy and efficiency of media monitoring and analysis.

AI is particularly helpful in media monitoring; analysis of what media is saying and how that information might affect your industry or your business and providing.

The final decisions on what you could or should do, in response to AI analysis, however, still requires a human touch and sound decision making.

Can small businesses like yours use AI in their marketing?

AI-driven personalized marketing campaigns can help build stronger connections with customers and increase brand loyalty.
Also, AI-powered content creation tools can accelerate and streamline the content creation process, saving businesses time and money.

How does Wellons Communications use AI?

We’re already using AI to strengthen our clients’ public relations and publicity programs.

We use AI to transcribe interviews, capture notes and ideas, create content more efficiently and better predict the changes of a PR pitch earning coverage.

Using tools like Cision, Grammarly and Meltwater Propels “PitchPrefer,” we can play to media preferences in what kind of information they want to receive or what they seek.

Best of all, we can take advantage of AI’s power to work more quickly and efficiently, which means you get more from us in less time.

We would love to explore how we can harness the power AI to accelerate your PR and overall marketing program.

If you’re ready to put AI to put some kick into your marketing program but feel hesitant about what to do or where to start, give our PR firm a call and talk to us…in human (not AI) terms.