What’s your elevator pitch?
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your…
Make your onscreen messages count
Public relations is rooted in effective communications. And, in today’s society, communications increasingly reflects what people see and hear on…
What you need to do to hire a PR firm
When it comes time to hire a PR firm, it is surprising how few businesses spend much time preparing a…
What’s your elevator pitch?
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your…
Make your onscreen messages count
Public relations is rooted in effective communications. And, in today’s society, communications increasingly reflects what people see and hear on…
What you need to do to hire a PR firm
When it comes time to hire a PR firm, it is surprising how few businesses spend much time preparing a…
PR and its role in helping you achieve business objectives
Ask yourself “In the big picture of my profession or business, what do I want public relations to accomplish for…
Great photography is still worth a thousand words
Here’s yet another observation of how digital technology has changed our lives: anyone with a smartphone can shoot a photo…
Feeling overwhelmed about the onset of Artificial Intelligence?
The flavor of the moment in virtually all aspects of business, not just marketing, is Artificial Intelligence (AI). There is…