We often hear the general question, “What kind of value does public relations add to my business?” Usually, the question is framed somewhat more bluntly: “What good is PR?” The underlying question business leaders really are asking is “How do…

We often hear the general question, “What kind of value does public relations add to my business?” Usually, the question is framed somewhat more bluntly: “What good is PR?” The underlying question business leaders really are asking is “How do…