All too often, public relations is viewed in terms of special events and one-off activities that attract attention for a short time but often fail to yield a long-term payoff. Special events do have a place. New product launches, grand…
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All too often, public relations is viewed in terms of special events and one-off activities that attract attention for a short time but often fail to yield a long-term payoff. Special events do have a place. New product launches, grand…