This weekend’s tragic shooting in Tucson is a reminder of why being prepared is so important in PR. Just like a fire station tries to prepare for any situation, so too should PR professionals. Consider just some of the issues…
Day: January 10, 2011
Taking Risks
I keep reading stories about Oprah Winfrey taking a risk because she’s starting her own cable network. In the back of my head I can’t help but say, “Come on!” When you’re worth billions of dollars it doesn’t meet my…