Barnie’s Coffee & Tea held a pep rally this month in Baldwin Park for the Orlando Magic playoff run and to announce its new limited-time-only coffee appropriately named Orlando Magic Blend. The rally generated coverage from NBA Web sites, Orlando…
Year: 2010
Shifting into PR Overdrive: A Look at GM
When you think of General Motors, let’s face it. Straightforward, honest and clean aren’t exactly the words that come to mind. It’s more like: hefty bailouts, billion-dollar bankruptcy and teetering obliteration. Talk about PR scrap yard. Yet GM is going…
Toyota and its Faulty Communication Management
For decades, Toyota has been a standard-bearer for quality, innovation and commitment to excellence. Now, its reputation stands, if not in ruins, severely damaged. It’s yet another case of horrific communications management (I won’t even call it crisis management because…
The Future of Music Contests and Online Branding
Move over American Idol. The new tune of music competitions is here—and it’s more interactive than ever before. Rock The Camp, a national talent search, is looking for the next big thing, and it’s turning to online video (and our…
Super Bowl acts should be younger than the game
My son asked me at halftime of the Super Bowl XLIV – “Dad, why do the halftime acts have to be so old?’’ At first, I was just happy that he did not add the line I knew he was…
Grandstanding makes for bad PR
Today we’ll look at how to handle public relations and media relations THE WRONG WAY with some help from a pair of special guests: the federal government and Mel Gibson. Lesson #1 – choose your words carefully and say what…