Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best – mom. We_Can_Do_It!

Recently McDonald’s rolled out a down-sized French fry portion and added apples to every kid’s meal. Burger King just announced a new ad campaign focusing on fresher and healthier food options.

Both of these chains are refocusing their messages to mom. Now, mom bloggers are regarded as key influencers with the ability to spread news quickly. According to the BSM Media, moms are the family decision makers for everything from food products to cars and electronics, spending trillions each year.  Another study revealed 96 percent of moms value the recommendation they find on blogs.

In an age of social media, as marketers we have to embrace non-traditional media, because some mom bloggers have more readers than city newspapers.

In short, mommy dearest is a force to be reckoned with.