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Month: February 2010

The Future of Music Contests and Online Branding

Move over American Idol. The new tune of music competitions is here—and it’s more interactive than ever before. Rock The Camp, a national talent search, is looking for the next big thing, and it’s turning to online video (and our…

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Super Bowl acts should be younger than the game

My son asked me at halftime of the Super Bowl XLIV – “Dad, why do the halftime acts have to be so old?’’ At first, I was just happy that he did not add the line I knew he was…

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Grandstanding makes for bad PR

Today we’ll look at how to handle public relations and media relations THE WRONG WAY with some help from a pair of special guests: the federal government and Mel Gibson. Lesson #1 – choose your words carefully and say what…

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