Move over American Idol. The new tune of music competitions is here—and it’s more interactive than ever before. Rock The Camp, a national talent search, is looking for the next big thing, and it’s turning to online video (and our client Endavo) to do it.

Already nearly 600 bands have signed up, and the site has received more than a quarter of a million views. What’s more: The content has attracted a host of big-name sponsors and 10,000 registered members.

The prizes aren’t bad, either. The winner opens for multi-platinum music artist TobyMac in Nashville, receives a recording session with Grammy Award-winning producer Paul Ebersold, and performs on the K-LOVE Friends & Family Music Cruise.

Through the end of February, bands across the country can upload a video or MP3 through the Endavo Media’s Platform. Fans then register and vote on their favorite performers (through the end of March), and the top ten entries are judged by leading industry professionals.

This hits all the right notes for content producers. Rock The Camp has secured sponsors and advertisers, is capturing valuable user information and is creating brand awareness across the nation. And all this Idol-like buzz required was some user-generated content, a custom-branded look and a healthy dose of creativity.