We’re all numbed by the overwhelming amount of information doled out daily by public health officials, governmental officials and other well-meaning organizations. Wear masks. Keep your distance.
With everything 2020 has thrown at businesses, it’s probably not too hard to imagine why your business might need a crisis communications plan. There have been countless lessons over the past few
When your agency crafts a social media strategy that gives you a great ROI, it’s amazing. When they knock it out of the park with a huge media hit, it’s impressive. When they execute on an email campa
What’s the best way to re-establish commerce as we knew it before the onset of COVID-19? Truth be told, no one has all the answers. And, there is no “one size fits all”. Whatever approach you adopt
As the COVID-19 pandemic was making headlines earlier this year and businesses began to close, there were many questions as to how businesses should communicate to customers. Now, as states across the
As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult. Media will r
A great TV story about your business’s latest charity effort runs on the 10 p.m. news. The local business journal publishes a feature on your growth strategy. The trade publication your partners read
One of the most powerful tools in your marketing arsenal is also one of the simplest to develop and put to work for you. It’s storytelling—the art of sharing your story and explaining how your bus
Like many of you, we at Wellons Communications have been closely following the developments related to COVID-19, or coronavirus, over the last week. We have been in constant contact with our clients t
When businesses put together important marketing initiatives, it’s surprising how many times publicity and public relations are treated as an afterthought. In an overwhelming number of instances, o
If you have a business, chances are you realize the value of social media. (If not, there are so many reasons you should consider it!) Creating content for a business page, however, is vastly diff
We’ve all heard the importance of having an “elevator speech” that tells your audience what you do and how important your product or service is to them. We at Wellons Communications agree with the
At Wellons Communications, we’ve seen how much of a difference hiring an agency can make for a business. We’ve seen the power of a national PR placement in getting a client noticed by buyers in th
There is no better time to express your gratitude for the business of your clients than to simply wish them well for the holidays. Yet, surprisingly, sending a simple and direct message to your cl
People often think of public relations and journalism in terms of the written word. Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect
2025 © Wellons Communications | Orlando PR Firm. All Rights Reserved.