Social media makeovers – are you ready for one?

Estee Lauder announced today that it is gearing up a social media program where it will give away free makeovers and photographic shoots at its department stores across the country starting on October

Crisis Communications: preparing to deal with Swine Flu

We’ve all heard the swine flu warnings, but what have you done to prepare your business to deal with a possible outbreak of swine flu? Do you have a public relations plan in place? Take this simple qu