People are paying less attention to what you say. It’s not because what you are saying is not important. It is because what you have to say must compete in a rapidly changing, communications environment that is shortening people’s attention.…
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Is PR worth it for your business?
Every year around budget planning time, business owners and managers start to pick through everything in the budget and ask, “Is this working and is it worth it?” Marketing, in particular, receives considerable scrutiny because it is difficult to measure.…
Mid-year social media checkup: 10 tips to keep your accounts healthy
As Q2 winds down, we’re just about halfway through 2025 (believe it or not!). As we head into the second half of the year, we’re looking back on all the goals we set when the year was young. As an…
When it comes to media relations, think local
News media have undergone enormous changes in the 21st century, thanks to the omnipresence of the internet and digital communications. Getting a significant media relations “hit” on the internet can generate worldwide coverage. But those kinds of hits are rare…
Put the calendar to work for your marketing plan
Putting together the year’s marketing plan is always a challenge. Planning ahead requires knowledge, insight, foresight, and the ability to know how to capitalize on the strength of your product or service, the weaknesses of your competitors, what’s going on…
Let’s talk about media relations that helps you sell
In today’s increasingly complex communications world, marketing “success” is often sought via a dizzying array of digital-related approaches that are measured by mystifying metrics. When you hear terms like “engagement zones,” “SERP” (search engine results page), “landing page visibility” and…