Even some of the biggest heads in the business will find themselves out of a job if they don’t help sales.

Just ask the Burger King.

The King was dethroned recently, after his wacky, teen-targeting commercials weren’t pulling in customers. Sales for Burger King are down 6 percent in the first quarter. These ads were replaced with the California Whopper, a serious image twist touting fresh and favor-full ingredients.

It’s all about the change in the market. You can see the “Whole Foods effect” in all the top advertising campaigns; McDonald’s, Subway and even 7-eleven.

Sorry King, we like your commercials full of silly antics, but they certainly did not have us in the drive thru.