When was the last time you talked directly with one of your clients or customers to determine what they really think of your service or product? Not just looking over survey results or a quick glance
ICON Park named Orlando host of NBC Nightly News with Lester Holt As a part of its Across America series, NBC Nightly News with Lester Holt created a special broadcast to showcase U.S. recovery fr
How prepared is your business for the inevitable changes that will be impacting how you operate, how you market and how relevant your business is to your key audiences? You may be thinking “Aw…we’l
If you’re planning your digital marketing strategy, chances are, you’ve already thought about email marketing. In fact, you might spend a great deal of time thinking about it as you plan for when to s
At our Orlando PR agency, we spend an enormous amount of time thinking about how to reach external audiences—all those groups you are hoping will buy your product or service or idea—and generating rev
You know your company has a good piece of news to share. You have been meaning to write up a formal company announcement for weeks now. And yet, every time you go to write, your fingers pause over the
You have a resume. You have a LinkedIn and a handful of other profiles, social media and professional. So why is it, when your team needs bios for the website or a contact asks you to send your bi
All too often, public relations is viewed in terms of special events and one-off activities that attract attention for a short time but often fail to yield a long-term payoff. Special events do hav
By definition, creativity is seeing things differently. In public relations, creativity centers around the ability to transcend traditional ideas and come up with interpretations, rules and al
We’re still right at the start of a new year. Possibilities for your business stretch out in front of you right now, and it’s the time to set big goals to strive toward. If you haven’t already, it’s a
The new year is almost upon us and, with the pandemic still raging full-bore, it is challenging to try and look too far ahead. As difficult as it is to forecast the future, making preparations for
It seems like every year, the holidays creep closer and closer up the calendar. You may have even walked into a big box store recently to be greeted by a display of trees and lights—all before Hallowe
The competition for your attention has never been so fierce. From the time your alarm goes off and you check the news to the moment you check tomorrow’s weather and click the television remote
You’ve probably heard of influencer marketing before. Maybe the term brings to mind visions of Kylie Jenner sharing a product she loves on Instagram, and it seems out of reach for your business. Bu
The shift toward an E-economy arrived with bewildering speed during the past decade. While it did not catch businesses off guard, E-marketing surprised many with the speed by which it overtook traditi
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