Using consistency to break through to your target audiences
When you communicate what you do and how you do it, how consistent is your messaging?
When you describe your business – and the benefits you provide your customers – do you say the same thing every time? Is your message loud and clear? Is what you say understandable at a glance?
The competition for attention
Pause for a moment and think, “What do I really remember from everything I have seen this morning?”
In all likelihood, what you recall is a jumble of images, headlines, and thoughts.
That’s because from the moment you wake up to the time you go to bed, you (and everyone else) are subjected to a never-ending barrage of emails, telephone calls, tweets, news reports, commercials, ads and face-to-face communications.
It’s easy to fall into the trap of aiming and distributing your message toward your target audience without the context of what surrounds your message.
The fact is that your message – what you say about yourself and your product or service – competes with everything else in the world, not just within a bracketed marketing segment.
The value of staying on message
We encourage simplicity in communications. And one manifestation of simplicity is remaining consistent.
We believe that you need to say the same thing over and over to gain attention and be understood. Simplicity helps to cut through the clutter. And consistency helps to make your message understandable.
What needs to be consistent in communications?
What you say. How you say it. How you visualize it. When you time your communications. Where you place your message. How you place your message. What materials you employ to project your message.
Won’t my target audiences get tired of “same old, same old?”
You may get tired of saying the same thing over and over again, but you can bet that your target audiences will not. In a kaleidoscopic world in which communications overload has fragmented attention spans, your message, delivered consistently and in an easy to understand format, will seem like an old friend; comforting, reliable, and approachable.
We subscribe to the notion of establishing a unique “voice.” Once you establish it, keep using the same voice. Your customers will come to expect a consistent voice in every marketing communication piece you deliver. And when you achieve that kind of relationship with your customer, you have successfully crossed that bridge that separates “noise” from effective communications.
So how do I develop a consistent and effective messaging?
That’s where Wellons Communications comes into the picture.
We provide an independent, marketing-minded point of view that examines and analyzes what you are currently communicating and provides candid, forthright feedback that positively identifies opportunities.
Allow Wellons Communications to respond with simple, consistent and affordable solutions that will help you cut through all the noise and positively impact sales.
In the spirit of simplicity and consistency, all you have to do is give me a call at 407-339-0879 or email me at email@example.com.