My son asked me at halftime of the Super Bowl XLIV – “Dad, why do the halftime acts have to be so old?’’

The Who

At first, I was just happy that he did not add the line I knew he was thinking: “Dad, The Who is way older than even you.”

My 12 year old is slightly too young to remember the wardrobe malfunction that terrified CBS and likely all the executives that picked the halftime act. Since that day, the Super Bowl halftime shows have been the hall of fame for musical acts that qualify for AARP. If something was accidently exposed, I’m sure everyone would just look the other way.

In a marketing sense, the planners of the Super Bowl and NFL need to run a modern play. When picking halftime acts, they should appeal to my son and daughters. Not my parents.

Yes – the younger hipper acts might leave people talking the next morning about something other than the tired commercials. It might actually make for good PR.

The Who is the equivalent of the three yards and a cloud of dust.  Time for the NFL to dust off the playbook and bring in a young gun.