At its very core, marketing is all about telling a story that will capture attention and persuade people to believe in whatever it is you are selling.

Whether it is a product, a service, or an idea, it requires effective storytelling to explain what you are presenting and to earn their trust.

How much time do you have to tell your story?

As a business owner or key marketing player, you are the chief storyteller in your enterprise. You have the primary responsibility for creating your message and getting out there so it can attract customers.

But let’s face it. The many demands of running a business allow little time to dreaming up narratives.

You must deal with employees, customers, and suppliers. You are bombarded with emails, telephone calls, meetings, texts, time to travel and other interruptions throughout your business day.

That does not allow you to sit still long enough to ponder about how you want to shape your story, let alone share it with the world.

That’s where public relations — and Wellons Communications — enter the picture.

“Stories are remembered up to 22 times more than facts alone.” — Jennifer Aaker (General Atlantic Professor of Marketing, Stanford University Graduate School of Business)”

All we do is storytelling. And we can tell some great stories.

Our entire Orlando public relations business revolves around creating stories and getting them out there to work on behalf of our clients.

Our approach to storytelling is based on a simple formula.

1. We identify elements that make your enterprise stand out.
2. We build engaging narratives that clearly and simply communicate the benefits of what you do.
3. We craft the means of delivering your stories so that your story reaches media sources whose audiences are the most likely to buy your services.

Your story is unlike anyone else’s story.

There’s no one way to tell you story because your story is unique to you and how you operate your business.

Some stories are best told in story form…. with narrative that has a beginning, a middle, and an end, in as few words as possible.

Other stories require visualization. A simple graphic, like a chart, a photo, or an image can validate the old adage “a picture is worth a thousand words.” At the more complex end of visualization are videos, that bring together words, sound, and images.

Underneath all of this is your budget.

You can only afford to spend so much on storytelling. Budget is a consideration that we always keep in mind. And we strive to keep your spending to a minimum while still reaching the goals you want to achieve.

How can we help you tell your story?

Let our PR firm know what kind of story you need to tell. Or want to tell. Consider using our Orlando public relations resources and abilities to tell  — and distribute– your story in a simple, effective, and affordable manner.

Call us at 407-339-0879 or email us at will@wellonscommunications.com and tell us what kind of story you want to share.

We’re all ears.