Okay, you have just been caught with your pants down – pun intended. When the world finds out about your wrong doing or your company’s wrong doing, you should:

A.      Deny

B.      Blame the media

C.      Say it was someone else

The correct answer in communications is D. None of Above.

Rep. Anthony Weiner was caught tweeting a photo of his underpants to a young woman and admitted to flirtatious online exchanges with several women. He took all the actions of someone who thought he could outsmart the public. For days he claimed he had not sent the racy photos and that he was hacked, before finally coming clean in a garden-variety tearful apology.

Why not just start with the truth – the story cycle ends quicker that way.

PHOTO COURTESY OF REUTERS