–by Sarah Harmon, Account Executive at Wellons Communications

As an over-eager 20-something working in public relations—and with several exciting clients at Wellons Communications—I thought I knew it all. My axiom: The better the story; the better the media coverage.

Enter “silly bandz.”

The generation gap must cut off at 27 because I just don’t get it. These are multi-colored rubber bands shaped like animals, food, musical instruments and anything else not resembling a circle. And at nearly 4 bucks a pop and up, they’re the hottest accessories (worn around the wrist, I’m told) since slap bracelets and biker shorts.

On the surface, there’s no story. I mean, seriously, we’re talking rubber bands here. Yet these silicone squigglies take up entire feature stories in The New York Times, CBS News and the Orlando Sentinel (with a focus on the Disney bandz, of course).

While the better stories are still going to get the most attention, this goes to show you—with enough hype—almost anything can sell.

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