With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful means of reaching audiences with a message about your product or service. Th
Sometimes you find yourself at a loss at how to find a way to put your product or service into the news. That means you have to find a way to inject yourself into the news. So, what do you do when i
At Wellons Communications, we remind ourselves every single day, “The only reason marketing — and public relations — exist is to help people sell products or ideas.” That said, we aim to generate resu
One of the most respected publicists in tourism marketing, Suzanne McGovern, who played a key role within the marketing team that opened Walt Disney World in 1971, had a mantra to which she never let
You’ve probably seen the old black-and-white movies featuring Mickey Rooney and Judy Garland sitting on the front porch, legs crossed, a puzzled look on their faces as they ponder some kind of challen
Business owners and key executives are always eager for their enterprise — and themselves — to generate positive media recognition. The attention and media spotlight validate their business as a leade
When was the last time you looked at your crisis communications plan? In fact, do you even have a crisis plan? What would you do when a crisis embraced your business? Who would be in charge of manag
The onset of Artificial Intelligence (AI) in creating information about virtually anything has been sudden and enormously impactful. If you feel your understanding of AI may be lacking and how it is
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your livelihood depends on successfully marketing it. The importance of what
"Americans love a winner and will not tolerate a loser." - Gen. George S. Patton If you count yourself among the winners, then it’s the story of your successes, and what they do for your clients, is
Some of the questions we receive from our clients — and potential clients — underscore their curiosity about how we go about presenting ideas, known as pitching stories in the PR trade, to news media.
Public relations is rooted in effective communications. And, in today’s society, communications increasingly reflects what people see and hear on the internet. Consider these statistics: The
When it comes time to hire a PR firm, it is surprising how few businesses spend much time preparing a brief about their enterprise so that the PR firm can present a meaningful approach to addressing t
Ask yourself “In the big picture of my profession or business, what do I want public relations to accomplish for me?” Some of the main goals of public relations are to create, maintain, and protect
Here’s yet another observation of how digital technology has changed our lives: anyone with a smartphone can shoot a photo or video. If you are old enough, you can recall how people had to use camer
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