We often hear the general question, “What kind of value does public relations add to my business?” Usually, the question is framed somewhat more bluntly: “What good is PR?” The underlying question bu
People are paying less attention to what you say. It’s not because what you are saying is not important. It is because what you have to say must compete in a rapidly changing, communications environme
Every year around budget planning time, business owners and managers start to pick through everything in the budget and ask, “Is this working and is it worth it?” Marketing, in particular, receives co
As Q2 winds down, we’re just about halfway through 2025 (believe it or not!). As we head into the second half of the year, we’re looking back on all the goals we set when the year was young. As an Orl
News media have undergone enormous changes in the 21st century, thanks to the omnipresence of the internet and digital communications. Getting a significant media relations “hit” on the internet can g
Putting together the year’s marketing plan is always a challenge. Planning ahead requires knowledge, insight, foresight, and the ability to know how to capitalize on the strength of your product or s
In today’s increasingly complex communications world, marketing “success” is often sought via a dizzying array of digital-related approaches that are measured by mystifying metrics. When you hear ter
We say it a lot at Wellons Communications: No one likes to think about their worst day at work. Even so, at some point in your business career, you’re going need crisis communications. It might be som
In today’s digital world, a strong social media presence is essential for many businesses looking to grow their brand and connect with customers. However, managing social media effectively takes time,
When you begin to onboard a PR agency, it's a new start and a chance to introduce a group of expert communicators to your team. At Wellons Communications, we are fortunate to have several new starts
Social media has become an integral part of business…and life in general. Not only is it all but necessary for growing your brand, it can be a great way to reach your audience and gain valuable insigh
Every business head likes a marketing tool that doesn’t cost anything and can reach virtually all one’s target audiences with an unfiltered message. That tool already exists — blogs. And most busines
Marketing and the maritime industry share an important planning characteristic that will never change. It is the need for sound navigation — the art of determining where you want to go, then finding
With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful means of reaching audiences with a message about your product or service. Th
Sometimes you find yourself at a loss at how to find a way to put your product or service into the news. That means you have to find a way to inject yourself into the news. So, what do you do when i
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