Social media has increasingly become a tool used by companies to promote their campaigns through user-generated content. For example, Coca-Cola’s #ShareACoke campaign provided a hashtag and encouraged consumers to share their Coke physically as well as virtually, generating a lot…
Year: 2015
The Dress, swords and truths about viral promises
First of all, let me state my position: the dress is white and gold. My daughter insists the dress is blue and black – but I’m convinced otherwise. The dress is the latest viral sensation – it was the talk of…