What is a press release worth?
The value of a single press release varies. But like a good stock pick, a well written properly targeted press release often produces results. Wellons Communications is one of the few major public relations agencies in Orlando and Central Florida that offers project work on a single press release.
It is part of our commitment to serve new businesses, entrepreneurs and companies that might need a marketing push every once in a while.
A single press release can:
- Properly optimized, press releases can provide online marketing support for your business. One of our clients recently received a request to bid on a major project because the company found their press release on the web.
- A press release provides credibility. Do you know that people are more apt to read information in press rooms than other marketing material – even if it is your press release?
- Press releases provide off page support to your web marketing progress. Another of our single press release users received more than 3,000 new hits to his website because of the press release.
- Last, but not least – a press release can still deliver the baseline facts that journalists, bloggers and consumers are looking for when it comes to news. A business in Tampa used a single press to tell the community about their liquidation sale and they received coverage by nearly every media in town. The ROI on the press release was more than 30-1.
Remember, results do vary – but for the search engine boost, branding and awareness, a press release consistently pays nice returns.
To learn more about what press releases can do for your business, please feel free to give us a call at 407.339.0879.