Communication is all about consistency

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It’s fun to have a new toy for your business, and it can definitely feel like a win to finish a big project, like a website redesign. Knowing how you’re going to use a new tool – and how it’s going to work with your overall communications program – is half the battle. After all, what good is a new website if customers can’t find you or if your content is stagnant and stale? Communication is all about consistency, and that’s where we come in.

Social media delivers results

Social Media campaign blogMore than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out.

Social media marketing can be extremely effective, and it doesn’t have to be confusing or expensive.

There are two main ways for you to use social media marketing effectively. First, there’s the organic reach.

Organic social media marketing is content you don’t pay for. If you’re in business, chances are you already do this or have at least thought about it. These posts are generally content-driven and help keep your customers up to date with company news. They can also further your company’s brand.

But because these posts are organic, they can easily get lost in the flood of things available on the internet to the point where your followers might not even see them.

Because of that, if you choose to go the organic route, it’s essential to develop a long-term plan for your posting. It’s also important to keep your audience in mind and create shareable content so you can reach new people.

Paid social media posts, however, can help you meet your goals faster. Through paid ads and boosted posts, you can target specific audiences and have a flexible budget. Money can go a long way on social media, because, according to Moz, the average cost is about $0.25 per 1,000 impressions.

To create a strong social media campaign, it’s important to take a few things into consideration.

  • Target the right audience. Paying for posts that are going to the wrong audience can deplete your budget quickly and deliver few results. Write your posts for the specific audience you want to reach and put some thought into who your ideal target is to create an effective audience.
  • Budget your campaigns. Learn from experience which posts generate more engagement and reach. See which posts have a higher relevancy in Facebook and which ones convert into paying customers. Tracking conversions over social media can be difficult, but, over time, trends may emerge.
  • Choose the right platform. Although 18- to 29-year-olds dominate social media sites, there’s a more even spread of generations on Facebook, according to Pew Research Center. Use the platform to your advantage. For example, if you have a visual product or experience you want to promote, Instagram may be the way to go.

At Wellons Communications, we have experience creating both organic and paid social media campaigns. From the beginning, we’ll customize a plan which can help your company gain new customers and grow the relationship with your current customers. Give us a call today at 407-339-0879 to see how we can help your business grow to its fullest potential.

Let’s be clear: Why clarity is essential in your communications

With a multitude of changes unfolding as 2017 moves forward, we are increasingly seeing what kind of turmoil can transpire if communications are not perfectly clear.Clarity Image

Ask yourself “How clear are the messages I am conveying to my clients, my associates, and my potential clients?”

Are your communications immediately understandable — or is your core message lost in a sea of techno-babble that few can understand?

Are your messages consistent? Are you saying the same thing, in the same way, every time you communicate your message?

Do your communications talk to your audiences…or at them?

Communications go well beyond what you may think

In business, communications start with the usual letters, memos and emails. But it also includes informative brochures, marketing and advertising materials, publicity and public relations information, websites, logos, and anything that represents or defines your product or service.

And that’s just a part of the communications process.

Business communication also includes tone and language and nonverbal behaviors. Timing, and the context that surrounds your message, can influence whether or not your audience will even see your message, let alone understand it. How you convey your message affects clarity.

Combine the complexities of communicating simply with the number of ways messages can launched — from Twitter to texting – and the importance of communicating clearly becomes even more magnified.

The seven C’s: an old idea that remains surprisingly up-to-date

At Wellons Communications, we adhere to the seven C’s, a notion originated by respected University of Wisconsin public relations academics Scott Cutlip and Allen Center in 1952. The seven C’s include:

  • Correct: From spelling and grammar to information, is it totally accurate?
  • Clear: Do you present one thought at a time?
  • Concrete: Do you say precisely what you mean?
  • Concise: Do you get to the point quickly?
  • Complete: Do you provide a means so your audience can reach you?
  • Consideration: Can everyone understand your messages?
  • Courteous: What is the tonality of your message?

Reminder: Communications are the bedrock of marketing

At Wellons Communications, we offer only one service: effective communications aimed at helping you sell products and services.

Yes, we dutifully subscribe to all the other esoteric qualities of public relations like brand reputation management, social and corporate responsibility, and organizational leadership.

But overarching those hard-to-measure intangibles is the need to generate sales. That’s where we aim 99 percent of our efforts.

We are either trying to increase sales or remove any barriers from making sales.

And that’s about as clear a message as we can impart.

If you want to learn more about how we can help you communicate – with an eye on positively impacting your marketing program, call me at 407-339-0879 or email me at will@wellonscommunications.com.

 

 

#CharlieCharlieChallenge

Have you heard of the #CharlieCharlieChallenge that overtook social media the past few weeks? It’s a challenge that mixes childhood superstitions of “Bloody Mary” and the Ouija board to summon a Mexican demon named Charlie. It might sound a little ridiculous, however, that didn’t stop the phenomenon spreading across social media.

How Does It Work?

According to the Huffington Postcharlie4-3

“Take a piece of paper and draw a single horizontal line and a single vertical line that meet in the center. Put a “YES” in two opposing sections and a “NO” in the other two. Place two pencils across the middle of the drawing in a plus-sign formation, with one balanced atop the other so that it can spin.

“Ask aloud, “Charlie, Charlie, are you there?” or “Charlie, Charlie, can we play?” and the top pencil will likely move at some point because of how it’s balanced. However, some players believe it’s a sign that “Charlie” is in the room and ready to take questions.”

Consequences:

Some people became genuinely scared, recounting stories of hauntings and attacks by demons. The torment is especially awful if one stops playing without first asking “Charlie, Charlie, can we stop?” without getting a “no” in response.

The challenge trended on Twitter and Instagram almost immediately, with many posting videos and photos of their results.

The_Gallows_PosterTerrifying as it was, it seems this trend was just a giant marketing campaign for a new horror movie, The Gallows. The movie is about a boy named Charlie who was killed during a high school play. Years later, the high school tries to honor Charlie by recreating the play. A few students decide to break into the school at night in an effort to stop the play’s production; to dire consequences. The #CharlieCharlieChallenge is featured in one of the movie’s scenes.

While the #CharlieCharlieChallenge was a smart marketing move, generating conversation and action, it was also incredibly terrifying. I’m sure many more movie theatre goers will be seeing The Gallows now!

When social media goes horribly wrong

Although this story comes from a source called Gossip Cop, the facts are unfortunately and horrifyingly true. Yesterday, some folks with too much time on their hands and deranged humor started a fake Twitter campaign by posing as Justin Bieber fans and then trending #cut4bieber. The premise of the prank involved circulating photos of self-mutilation with supposed fans urging the Biebs to stop his drug use after a photo leaked last week of the celebrity smoking marijuana.

Overnight, the hashtag started trending worldwide, and tweets flooded in showcasing gruesome and graphic images of bloodied arms and wrists, though it can be hard to tell what is real and what is not.

Although this started as a hoax, the campaign has now taken a life of its own. Encouraging the young and impressionable Belieber followers to self-harm is a disturbing trend that we hope will vanquish as fast as it appeared. Luckily some have spoken out against the Twitter campaign, including the high-profile Miley Cyrus, who stated that “Cutting is NOT something to joke about.”

We wonder if Justin Bieber himself will make a public statement about this horrible chain of events in the Twittersphere.