Social media delivers results

Social Media campaign blogMore than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out.

Social media marketing can be extremely effective, and it doesn’t have to be confusing or expensive.

There are two main ways for you to use social media marketing effectively. First, there’s the organic reach.

Organic social media marketing is content you don’t pay for. If you’re in business, chances are you already do this or have at least thought about it. These posts are generally content-driven and help keep your customers up to date with company news. They can also further your company’s brand.

But because these posts are organic, they can easily get lost in the flood of things available on the internet to the point where your followers might not even see them.

Because of that, if you choose to go the organic route, it’s essential to develop a long-term plan for your posting. It’s also important to keep your audience in mind and create shareable content so you can reach new people.

Paid social media posts, however, can help you meet your goals faster. Through paid ads and boosted posts, you can target specific audiences and have a flexible budget. Money can go a long way on social media, because, according to Moz, the average cost is about $0.25 per 1,000 impressions.

To create a strong social media campaign, it’s important to take a few things into consideration.

  • Target the right audience. Paying for posts that are going to the wrong audience can deplete your budget quickly and deliver few results. Write your posts for the specific audience you want to reach and put some thought into who your ideal target is to create an effective audience.
  • Budget your campaigns. Learn from experience which posts generate more engagement and reach. See which posts have a higher relevancy in Facebook and which ones convert into paying customers. Tracking conversions over social media can be difficult, but, over time, trends may emerge.
  • Choose the right platform. Although 18- to 29-year-olds dominate social media sites, there’s a more even spread of generations on Facebook, according to Pew Research Center. Use the platform to your advantage. For example, if you have a visual product or experience you want to promote, Instagram may be the way to go.

At Wellons Communications, we have experience creating both organic and paid social media campaigns. From the beginning, we’ll customize a plan which can help your company gain new customers and grow the relationship with your current customers. Give us a call today at 407-339-0879 to see how we can help your business grow to its fullest potential.

Communication Checkup 2016

As business owners, many of us assume that our customers and potential customers know what we do. Nothing could be further from the truth.

Only a small fraction of clients fully comprehend the scope of the services that your company can provide. In fact, if you polled your own family members, only a small percentage understand what your business does.

What does this mean?

You have to keep telling your story. You have to tell it so many times you’re probably almost sick of it yourself. It’s an uphill battle – it takes multiple engagements with your audience before they grasp the message. communicate

As we start a new year, it’s the perfect time for a simple checkup on your company message:

  • Does the “about us” section on your website actually reflect what the company does?
  • Are your services up-to-date?
  • Are you actively engaged in your social media or blog?
  • Do you have news that you think everybody should know, but nobody does?

In 2016, be committed to telling your story. Toot your own horn. Communication leads to sales. Most businesses grow best by word-of-mouth, but after you get that positive referral, people hustle to your website or your Facebook page to confirm what someone told them and find out more.

If you’re looking to get your communications in top form, we’d love an opportunity to help.

Have a Laugh: Use Humor on Social Media

Dr. Seuss once said “From there to here, and here to there, funny things are everywhere.” This couldn’t be more true for social media. When brands get in on the humor, social media is even more fun. Here are 3 reasons why your brand should consider using humor on social media:

Attention Grabber: We all mindlessly scroll through our social feeds during the day, sometimes it’s the same information, over and over again. When a funny video, picture or post pops up on the screen, you can bet we’re going to stop, read it and like it.

Old Spice TweetRelatable: Humor shows that brands have a human side. They don’t always take themselves too seriously, and can laugh. Relating to your audience is a guaranteed way to increase engagement.

Taco Bell Tweet

Memorable: When your audience sees a funny post, they’re more likely to share it and remember it when it comes to making a purchasing decision. Take advantage of this by creating memorable content. Take this Virgin America post from Thanksgiving 2014, for example:

Virgin America Tweet

Taylor Swift: Always In The Spotlight

Taylor Swift Bad BloodTaylor Swift is everywhere. She’s won countless music awards, her songs play on almost all radio stations and her photos can be found online and in magazines. Clearly, she’s hard to miss.

Now it seems that Swift keeps getting into disagreements with other fellow musicians, such as Katy Perry and Nicki Minaj, although her feud with the former is ongoing.

So what’s the big deal? Why do people keeping “picking” on Swift? Are these musicians really jealous of her and her achievements? Or is there something underneath all the flustering?

Could it all be due to a typical Hollywood hoax, to stir up public attention for these artists?katy perry vs taylor swift

No information has been found to support such a theory, but the constant “hate” Swift gets seems somewhat intentional and timed.

For example, recently Nicki Minaj posted a tweet in which it was very apparent she was talking about Taylor Swift. Katy Perry decided to quickly jump in with a tweet to not so subtly offend Swift. Swift then responded by sending a tweet of her own basically denouncing Minaj for what she said. Minaj again tweeted a response to Swift saying that she wasn’t actually talking about Taylor and that she was still in her good graces, and Swift did the same. All in the same day.

These ladies all have PRtaylor vs minaj teams who monitor everything they wear, say or do, so wouldn’t these professionals stop them whenever these stars post controversial tweets or photos?

Or is it all part of the plan?

Every time a celebrity gets into a feud with another celebrity, it always becomes news. These “feuds” garner public attention, as well as admirers. Everyone loves a good show, and these situations provide just that: a good show!

If this were true, their PR teams show that they know what “sells”. They know how to get the public’s attention and keep it. This is an important skill for any PR professional. These artists’ PR teams know who they are targeting and will give them exactly what they want. Likewise, in other types of PR, it is also crucial that professionals know their target audiences and give them what they like, in the manner that want it, i.e. social media to reach millennials and younger generations.

Donald Trump: Promoting his Brand

donald trump photo

We’re all aware of the media circus surrounding Donald Trump these past few weeks. It seems that every day Trump makes yet another statement offending a specific group or person, such as those towards illegal immigrants and John McCain. Just yesterday he read aloud Republican presidential opponent, Senator Lindsey Graham’s private cell phone number. Traditional PR would condemn such practices, especially when a prospective candidate is trying to make a name for himself in the political arena; however, according to several political polls such as the Washington Post-ABC News polls, he is currently the GOP frontrunner.

People Love A Good Show

As a part of a good PR strategy, one must be able to attain and keep the public’s attention. No doubt Trump is doing that. His controversial statements seem to occur more and more frequently as time moves forward, ensuring that he is in the news constantly. All this attention is contributing to his early support.

Donald Trump is a business man. He knows how to market his products and services well. He knows how to promote his brand.  He has been able to keep himself in the public spotlight for many years, which is no small feat.

And while the Trump route is not the recommended path, it seems to be working for him for the moment.

The real question is will Trump’s recognition as a prospective political candidate for 2016 continue to increase? Or has he peaked in popularity?

New Facebook Videos Will Generate Ad Revenue

Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube.

 

Mark Zuckerberg talks about Facebook Video and it's plan to share revenues with it's users.Facebook announced a revenue sharing model this week similar to YouTube’s where they will share ad revenue with video creators in a move, according to the Wall Street Journal, designed to attract more polished content and more ads. If successful, Facebook is a more daunting threat to the Google owned online video site.

 

While many people are mesmerized by family moments and funny animal stories, the Titans of digital media clearly see your videos as a strong revenue stream. Interesting fact to note: smart phones are the source of 65% of all video views on Facebook.

 

For more details on the changing landscape of what you’re seeing online go to Fortune.