Category Archive: Orlando Media Relations

@NBCOlympics takes gold in social media for the 2018 Winter Olympics

The #WinterOlympics have swept the nation and many have turned their attention to Pyeongchang. But the deluge of coverage isn’t just on your TV. Post after post about the Olympics are likely filling up your feeds, from Facebook and Twitter to Instagram and Snapchat. With such stiff competition, one account has climbed its way to the top in the arena that is social media.

Here are the top five reasons why we believe @NBCOlympics is taking home the gold:

  1. Outstanding preparation.

Those behind @NBCOlympics have obviously done their homework. Just by looking through the various platforms, you can see a lot of preparation was done. One post we believe represents this best is the “100 gold medals” video that was posted immediately after Shaun White took home Team USA’s 100th gold medal in the Winter Olympics. With the amount of research and the emotional pull, it’s obvious this video wasn’t put together in five minutes.


  1. Tapping into what’s trending.

On social media, the conversation moves faster than you can refresh your page. In order to get people to engage with your content, you need to plug yourself into the ever-changing discussion. @NBCOlympics is doing a great job keeping up-to-date with what’s trending. When Twitter exploded over snowboarder Chloe Kim tweeting about ice cream and churros, @NBCOlympics seized the opportunity in the form of a hilarious video featuring a churro in the place of the gold medalist’s snowboard.


  1. Creating shareable content.

What catches people’s attention on the internet and makes them laugh? Meme-worthy photos and hilarious captions. People love laughing at memes and most importantly, sharing them with their followers. @NBCOlympics has been creating some excellent content, balancing the professional and newsworthy with the more light-hearted.


  1. Reacting to outside events.

Just like it’s important to stay up-to-date with what’s trending, brand managers need to keep in mind what’s going on in the world. Valentine’s Day happens every year on February 14, and this year, it fell during the Olympics. @NBCOlympics did a great job using this holiday to write creative and funny posts like these Valentine’s Day cards.


  1. Encourage engagement.

When you’re creating social media content, one of the main goals is to drum up engagement. @NBCOlympics is doing an incredible job creating content that gets people involved with the Winter Olympics. One way those behind the account are achieving this is through #EverydayOlympics. These are videos of ordinary people “competing” in Olympic events in their everyday lives, which both encourages people to create their own content and share with the brand and encourages others to comment and share.

If you’re looking for ways to spice up your social media accounts, get some inspiration from the account that deserves the gold, @NBCOlympics. And if you want some help in reaching gold status yourself, give us a call at 407-390-9999 or email Will at We’re already feeling inspired and can’t wait to help you become a social media champion.

Competing for attention in the Age of Distraction

Think for a moment about all the distractions that compete for attention in your work life.

Phone calls, texts, emails, meetings. Questions from employees. Questions from clients. Unanticipated interruptions. Add to this your personal life, which has the same ongoing level of activity.

WC#1-18, Jan 25, 2018The result? Very little time to stop and ask “Where are we, where are we going, how are we going to get there, and what are we going to say about ourselves that will help us achieve our goals?”

Now, put yourself in the mindset of your target audience and your clients. They suffer from the same busy professional and personal challenges you experience.

The point? Offices – and the people who manage and work in them – are enormously busy. In short, offices are centers of multi-tasking that offer little or no time to pause and contemplate the next steps.

Working in the Age of Distraction

Cal Newport, a computer scientist at Georgetown University, is the author of Deep Work: Rules for Focused Success in a Distracted World.

Newport points out that constant distractions that challenge our work life tend to dominate our work life. They take away from what Newport calls Deep Work, which is the ability to focus without distraction on a demanding task.

According to Newport, Shallow Work (the opposite of Deep Work) fragments and pre-empts one’s ability to come up with one of those benchmark “A-ha” solutions that can make your unique selling proposition stand apart.

Apply Deep Work to communications and you get a sense of how important it is to think differently and clearly, without distraction, and how it can transform how you go about your business and what you say about it.

You can get learn more about Deep Work in a fascinating report that recently was broadcast on National Public Radio.

Getting your message past the distractions

So, how does Wellons Communications help you succeed in the Age of Distraction?

We adhere to the notion of keeping it simple. We develop strategies, approaches, and messages aimed at battling through the communications clutter.

When possible, we use simple, declarative sentences. And we project the same message over and over again, using consistency to ensure that once we have captured attention, our message is reinforced until our audience has absorbed and agreed with it.

What does simplicity do for your marketing?

Our “keep it simple” approach delivers three key benefits to your overall marketing approach:

1. Simple messages are easy to understand.

2. Simple messages answer “What’s in it for me?”

3. Simple messages attract attention.

The most visual example of great message-making in its simplest form is a billboard. They are quick to read, present a single thought, and tell you what they think you need to learn.

Let us simplify your public relations and communications.

If you have read this far, you’ve been distracted enough. If our message has worked, we hope you will want to learn more about how Wellons Communications can assist you in marketing your product or service. You can reach me at 407-339-0879 or by email at

Believe me, I will be happy for the distraction.

Make a realistic New Year’s resolution for your business

Around this time of the year, we are bombarded with reminders to prepare New Year’s resolutions.

Many of us dutifully scribble down five or six resolutions, and by Jan. 3, have already buried them among the papers on our desks and totally forgotten about them.

According to British psychologist, Richard Wiseman, more than 80 percent of New Year’s resolutions fail. Wiseman’s explanation is very practical. He points out that we have considerably more things to worry about than New Year’s

For 2017, consider keeping it simple. Make only one New Year’s resolution.

While you are at it, redefine how you view your resolution. And stick with it.

If you define your New Year’s resolution as an objective, it takes on an entirely new meaning. All of a sudden, you have a tangible goal that, in the end, is measurable.

Our single New Year’s 2017 resolution is brutally honest

At Wellons Communications, our only resolution is focused on where it counts: our clients. Our resolution is:

Generate measurable results for our clients.

Results are the only reason our clients retain us.

Our clients expect results. It is our job to deliver them.

That meshes with our sincere belief that our clients come first. Without clients, we do not exist. And without results, we do not have clients.

We strive to not only produce results, but quantifiable results. It’s one thing to generate positive noise about products and services. But we want that noise to work. And measurement is how we know that the results are working.

We aim is to generate results to either sell things or create an environment where it easier for our clients to sell things.

Whether it’s widgets or something more abstract, like ideas, notions, and concepts, selling things is, in fact, the only reason any of us are in business.

Best wishes for a successful 2017

With that underlying philosophy, our resolution makes sense (at least to us…and probably you, too).

However, wishing for success or even jotting down a New Year’s resolution is not going to help you sell more.

Successful selling requires recognition of consumer needs and wants, a carefully thought out plan, sufficient budget, and resources that will help you execute your plan.

And when it comes to the right resources, think of Wellons Communications. Because we have the same objective you do: create success through increasing sales.

Now that 2017 is near, find out more about what we can bring to the table. Pick up the phone and call me at 407-339-0879 or email me at and ask “How can you help us improve our business in the upcoming year?”

Happy New Year and best wishes for a prosperous 2017.

Communicate your Benefits in “Plain Speak”

george-bernard-shawSuccessful communication is not about doing more. It’s about maximizing what you are already doing.

Here’s an example:

Take a look at your website and your brochure.

Ask yourself “Will readers immediately understand what I do?” and “Does my website clearly state the benefits I deliver?”

If the answers to these questions are unclear, it might be time to rethink what you are telling people.

The three C’s

There are three C’s in communication that can strengthen what you say about your business and your services:

  • Be clear: Say exactly what you mean. Write like you speak. Avoid jargon.
  • Be concise: President Franklin D. Roosevelt used to start his Cabinet meetings with “Be sincere; be brief; be seated.” Good advice for wordy politicians and also good advice for business communicators.
  • Be consistent: You may become bored saying the same thing over and over again, but your audience needs to hear the same message as many as seven times before it registers.

Get to the point

Today’s fast-paced, Internet-based communications allow you only a few seconds to get your point across.

The average person hears between 20,000 and 30,000 words during the course of a 24-hour period. Most people only remember about 17 to 25 percent of the things to which they listen.[1] [2]

According to research conducted by productivity software developer

Boomerang, emails between 50 and 125 words had the best response rates at just above 50 percent. Short and direct emails resonated best with prospects and earned a response. The same study also showed emails written at a third-grade reading level had the highest response rate.

Do those findings strike a familiar chord? Simple. Short. Consistent.

We practice what we preach

At Wellons Communications, we follow the same principles we preach.

We keep our communications simple. We keep messages short enough to easily remember. And we place a premium on maintaining a consistent message.

If your communications are becoming too wordy, too complex, or inconsistent, it may be time to step back and get some help in shaping exactly what you want to say about yourself.

Impartial third-party communications assistance is an important component of our services. In the spirit of what marketing is all about, we help you sell things.

When you are ready to start selling more things, give me a call at 407-339-0879 or email me at We are ready to get to work on helping you be yourself…only better.

[1] Listening Statistics: 23 Facts You Need to Hear, Rebecca Lake,
[2] International Listening Association,

The value of keeping it simple

It has never been more challenging to be a consumer than it is in 2016.

Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with about 30 trillion other indexed pages on the Internet. Throw in e-mail, social media, robo-calls, and more cable channels than one can remember (all supported by more television commercials than one can absorb) and you get the picture.

The sheer volume of communications has reached point of communications overkill.KISS maze

Which brings us to simplicity.

KISS still works

We’ve all heard the “Keep It Simple, Stupid” rule throughout our business careers.

That we remember KISS is a direct reflection of its simplicity. In fact, it may work even better today because of the multiplicity of communications messages that bombard us daily.

It takes seven impressions before your message begins to stick

Marketing research studies underscore the importance of redundancy. A general rule of thumb is that it requires seven impressions before your message actually begins to make an impression on a consumer.

With that in mind, one of our tenets at Wellons Communications is “tell ’em what you are going to tell ’em … and tell ’em again and again.”

That’s not necessarily an original idea (there are scant few original ideas). It’s an idea borrowed from one of the pioneers of modern marketing, William Wrigley Jr., who built one of the most successful enterprises in American business history by adhering to the maxim “Tell ’em quick and tell ’em often.”

So, what happens when you combine simplicity with consistency?

When you keep your message simple and consistent, you can break through the clutter. It’s an approach that has been effective for our clients. And it’s a simple approach that can work for your business, as well.

How simple?

Simply give me a call at 407-339-0879 or e-mail me at Share what kind of marketing challenge you are facing and allow us to come up with an affordable, simple solution that can help you sell your product or service.

Online reading: Changing the way we think

In today’s society, it’s getting easier and easier to reach for our phones and tablets to read the latest news story, article or book. Businesses and classrooms are turning away from mail-outs and textbooks in favor of marketing emails and ebooks. But what does that mean for the way we take in information?

Digital reading Apparently, a lot. According to The Washington Post, your brain doesn’t comprehend the information you read online the same way it does in print. Digital screens seem to cause people to focus on the information they are reading at the time instead of how it fits in a broader context.

Researchers from Dartmouth College and Carnegie Mellon came up with different experiments that could compare the effects of reading on different platforms. In one experiment, a group of participants read a short story online and another group read a printout of the story. A pop quiz was given to the participants once they were done reading, and it revealed that the physical-copy readers scored better on questions requiring participants to make inferences, while digital-copy readers scored better on concrete questions about the text.

According to the researchers, the results of the experiments show that our reading comprehension is changing as it is becoming more typical to read information on a digital platform. Our thought processes may slowly be evolving so that we will have to make an effort to look at the bigger picture.

So what does that mean for PR? Even though communications professionals will likely still make use of digital tools, the study shows the key is to try and make digital audiences think more abstractly. When writing an article that is going to be consumed via screen, try to challenge yourself to put in context which will help readers think critically along with the facts of the story.

Communication Checkup 2016

As business owners, many of us assume that our customers and potential customers know what we do. Nothing could be further from the truth.

Only a small fraction of clients fully comprehend the scope of the services that your company can provide. In fact, if you polled your own family members, only a small percentage understand what your business does.

What does this mean?

You have to keep telling your story. You have to tell it so many times you’re probably almost sick of it yourself. It’s an uphill battle – it takes multiple engagements with your audience before they grasp the message. communicate

As we start a new year, it’s the perfect time for a simple checkup on your company message:

  • Does the “about us” section on your website actually reflect what the company does?
  • Are your services up-to-date?
  • Are you actively engaged in your social media or blog?
  • Do you have news that you think everybody should know, but nobody does?

In 2016, be committed to telling your story. Toot your own horn. Communication leads to sales. Most businesses grow best by word-of-mouth, but after you get that positive referral, people hustle to your website or your Facebook page to confirm what someone told them and find out more.

If you’re looking to get your communications in top form, we’d love an opportunity to help.

Council of 101 Hosts Festival of Trees Media Preview

The 29th Annual Festival of Trees took place at the Orlando Museum of Art. We have had the pleasure of working with Council of 101 for several years, and it was an honor to organize their media preview kicking off the 2015 Festival of Trees event.


A media preview is beneficial to any business. It can offer a promotional boost in advance of an event opening or product launch, and it gives you the opportunity to spotlight your unique angles for an audience that is equipped to spread the word far and wide.


Media events rely on having not only the proper contacts, but the right approach. A specific structure is expected for a successful media event as well. We pride ourselves on our ability to help you put your best foot forward for the most appropriate audience.


Many thanks to the media guests in attendance, and kudos to Council of 101 for another enchanting display! The organization has raised over $6.5 million dollars benefiting the arts, children’s programs, and the museum.

Have a Laugh: Use Humor on Social Media

Dr. Seuss once said “From there to here, and here to there, funny things are everywhere.” This couldn’t be more true for social media. When brands get in on the humor, social media is even more fun. Here are 3 reasons why your brand should consider using humor on social media:

Attention Grabber: We all mindlessly scroll through our social feeds during the day, sometimes it’s the same information, over and over again. When a funny video, picture or post pops up on the screen, you can bet we’re going to stop, read it and like it.

Old Spice TweetRelatable: Humor shows that brands have a human side. They don’t always take themselves too seriously, and can laugh. Relating to your audience is a guaranteed way to increase engagement.

Taco Bell Tweet

Memorable: When your audience sees a funny post, they’re more likely to share it and remember it when it comes to making a purchasing decision. Take advantage of this by creating memorable content. Take this Virgin America post from Thanksgiving 2014, for example:

Virgin America Tweet

Domino’s: Using digital and social media to change the way we order pizza

Domino’s latest ad has the usual big brand flair of celebrities, bright colors and social media. Richard Sherman tweets a pizza emoji, Eva Longoria orders a pizza from her TV remote, Sarah Hyland texts the pizza emoji to place her order and Clark Gregg orders with his smartwatch. In short, Domino’s wants to change the way we order pizza.

dominos logo

While fans have been able to order via phone and through Domino’s website for some time, they can now order through Twitter, Samsung Smart TV, Pebble or Android Wear smartwatch apps, the Ford SYNC AppLink and through voice ordering via a smartphone. Even the pizza emoji can be texted to DPIZZA (374992) to complete an “Easy Order.”

Pizza emoji

This marketing move, coined as “AnyWare” ordering is set to rival Pizza Hut, who has more digital awareness than Domino’s. These new ordering capabilities have secured Domino’s brand association with smartphones and social media ordering.

This new form of ordering is set to take a hold on brands everywhere. The average millennial checks their mobile device 43 times per day. Millenials also value brands that have positive social interactions. These statistics are growing by the day, and with Domino’s new way of ordering pizza, the use of social media and digital media devices is sure to continue to rise.