Category Archive: Orlando Media Relations

Have a Laugh: Use Humor on Social Media

Dr. Seuss once said “From there to here, and here to there, funny things are everywhere.” This couldn’t be more true for social media. When brands get in on the humor, social media is even more fun. Here are 3 reasons why your brand should consider using humor on social media:

Attention Grabber: We all mindlessly scroll through our social feeds during the day, sometimes it’s the same information, over and over again. When a funny video, picture or post pops up on the screen, you can bet we’re going to stop, read it and like it.

Old Spice TweetRelatable: Humor shows that brands have a human side. They don’t always take themselves too seriously, and can laugh. Relating to your audience is a guaranteed way to increase engagement.

Taco Bell Tweet

Memorable: When your audience sees a funny post, they’re more likely to share it and remember it when it comes to making a purchasing decision. Take advantage of this by creating memorable content. Take this Virgin America post from Thanksgiving 2014, for example:

Virgin America Tweet

Domino’s: Using digital and social media to change the way we order pizza

Domino’s latest ad has the usual big brand flair of celebrities, bright colors and social media. Richard Sherman tweets a pizza emoji, Eva Longoria orders a pizza from her TV remote, Sarah Hyland texts the pizza emoji to place her order and Clark Gregg orders with his smartwatch. In short, Domino’s wants to change the way we order pizza.

dominos logo

While fans have been able to order via phone and through Domino’s website for some time, they can now order through Twitter, Samsung Smart TV, Pebble or Android Wear smartwatch apps, the Ford SYNC AppLink and through voice ordering via a smartphone. Even the pizza emoji can be texted to DPIZZA (374992) to complete an “Easy Order.”

Pizza emoji

This marketing move, coined as “AnyWare” ordering is set to rival Pizza Hut, who has more digital awareness than Domino’s. These new ordering capabilities have secured Domino’s brand association with smartphones and social media ordering.

This new form of ordering is set to take a hold on brands everywhere. The average millennial checks their mobile device 43 times per day. Millenials also value brands that have positive social interactions. These statistics are growing by the day, and with Domino’s new way of ordering pizza, the use of social media and digital media devices is sure to continue to rise.

The Importance of the Press Release

As communications veer ever-toward the digital, you may find yourself wondering, “Do I really need traditional public relations? What value is there in an ‘old-fashioned’ press release?”

Let us ask you this, are you more likely to believe it when a stranger says, “I’m the best Hula Hooper in the world,” or when the New York Times writes an article saying, “Stranger is the best Hula Hooper in the world”?

Getting the news about your company published by a third party gives your story credibility, but how do you get your story to the media?

Press releases.

According to the 2014 Business Wire Media Survey, 90 percent of journalists used a press release within the last week and 80 percent turn to a company’s newsroom (where your old press releases should be posted) when researching an organization.

90 percent of journalists used a press release within the last week

Photo via Business Wire.

Not only do you have to write the press release and get it to the right contacts within the correct outlets, but more than half (54%) of surveyed journalists were more likely to review a press release that includes multimedia than one that does not. With such a strong bias by the media for releases that contain images, it is important to note which multimedia elements are preferred.

journalists like multimedia in their press releases

Photo via Business Wire

Photographs (73%) lead the way, with graphics (43%), infographics (32%) and video (27%) also following closely behind.

Journalists like photographs the most.

Photo via Business Wire.

Once your press release goes out to the appropriate media, it should be available within your organizations’ online newsroom. Press releases (88%) remain one of the most sought after content types within a newsroom and 52% of journalists asking for at least one to five years of past press releases and 27% preferring the complete historical archive, according to the Business Wire report.

Journalists research organizations using the company's online press room.

Photo via Business Wire.

The power of the press release is that it is the most valuable tool you can give to journalists, the gatekeepers of the media. You know that your organization is newsworthy; press releases are the way to get it out there.

And guess what? Press releases are one of the most traditional pieces of public relations.

Building your brand one step at a time

Marketing agencies like to tout their wins for big companies. We applaud those wins, for we know how hard they are to garner.

Yet, what about small companies? Don’t they deserve the same services as the big firms? Emphatically we say yes!

Sometimes when you’re a small company just trying to make your way in the world you have to start somewhere. That somewhere might be a single press release, or media pitching, or social media campaign.

We have had the privilege of working with national companies in multiple markets.  Our firm takes an equal amount of pride in the work we do to promote smaller businesses. We are happy to provide project work – a single press release if needed – to bring companies the publicity and business they richly deserve.

In just the past few months we’ve announced restaurant openings, worked with dance companies, app developers, window shade manufacturers, and even horse farms to help promote small business owners.

We’d love to tell your story!  Reach out to us at 407.339.0879 or to discuss your PR potential.

Thanks Ma – for the worldwide publicity!

We had the pleasure of providing publicity and media relations support for the listing of the renowned Ma Barker house.

The story was launched with an online exclusive in the Wall Street Journal, followed by a front page story in the Orlando Sentinel, followed by a story from Reuters news service. The ensuing media coverage led to the story appearing all over the world, in all types of publications. Media hits included CNN, the front page of Yahoo, CNBC, real estate trades and even overseas media like the Daily Mail.

The number of people who read the Ma Barker House story is well into the millions and growing.

When you have a great story to tell, it’s worth knowing seasoned public relations people who have worked in the media. Our firm carefully crafted the message and pitched the story to key national and local media that would give us the best chance for widespread pickup.

Cynics might say that anybody handling PR for a renowned gangster hideout house will get coverage. However, people who’ve worked in the media and are experienced in public relations understand that proper placement can make the difference between a few hits and global coverage.

Not everyone has a Ma Barker story to tell. The truth is, you don’t have to be Ma Barker to make public relations work effectively for you. Our agency uses the same research-based approach for each project. Whether announcing a new business, a promotion, a restaurant opening, a community event or a new product, we spend time finding the right person to pitch the story to and craft the story in the right manner. At the end of the day, that messaging becomes the cornerstone for much of your media coverage. We use the same approach whether working with media in Central Florida or media across North America.

We can never dictate what members of the media will cover – but we can strive to serve up news of all kinds in the most appropriate manner for the audience we are trying to reach. The Ma Barker house is our latest shining example of the success we can achieve with a single press release followed by experienced media pitching and follow up.

Tell us your story – we can likely find a home for it too. To learn more about project assignments with Wellons Communications, please feel free to contact us at or call 407.339.0879.

Wellons Communications helps tell your story in 2012

The New Year is right ahead. Have you drafted your story/vision for the coming year? WWC Logo 2011 - small

It’s likely that you have a story to tell and may not even realize it. Many businesses have stories about their progress, new programs, expansions or cool new ideas of how to get things done.  Journalists, bloggers and even your Facebook fans love to learn what you have planned.

Communicating often – whether to your employees, your customers or your future customers – pays consistent dividends.

One of our clients recently remarked, “I had no idea what we were doing was even remotely newsworthy.’’ The comment came after she was profiled in the most highly sought after trade magazine for her industry.

Stories worth telling net business results, either with direct impact to the bottom line or a priceless boost in credibility.

We are experts in developing and promoting businesses’ stories.  So if you don’t know your story yet, let us help.

What do the media and hurricanes have in common?

Unpredictability is the rule of the game when it comes to hurricanes…..and the media.

This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard and wreck havoc on all along its path.

In many ways, Irene lived up to its billing. Just ask the millions of people still without power or the good citizens of Vermont who are still sopping up the damage from massive flooding.

Yet the same media that staked out weather teams ready for wall-to-wall coverage did not appear satisfied with the multi-billion dollars of destruction. As soon as the storm cleared the U.S. border, many news organizations switched quickly from forecasters predicting gloom to news writers asking why the gloom and doom didn’t meet the forecast.

Only the media could create so much noise and then turnaround and complain that the noise was too loud for the result.

Hurricanes have been – and always will be – unpredictable. You never know what path they will take or how hard they might hit their target. Unfortunately, the same can be said for many members of the media.

The take away: Prepare as best you can. Whether with hurricanes or media relations, it is best to have a firm plan in place for when the storm hits your business.

Wellons welcomes a new member of the PR team

headshots 009We would like to welcome Cori Pope to the Wellons Communications team.

Cori is a veteran TV broadcaster from Texas who moved to Florida to pursue new career opportunities.  As a PR Specialist, she will manage accounts for the hospitality, health, education and technology industries.

Prior to coming to Wellons Communications, Cori worked at the NBC affiliate in Midland, Texas.  She earned her bachelor’s degree in Journalism from Texas Tech University.

Cori continues our commitment to hire former journalists to provide PR, media relations and content support for our nationwide clients.  Her strong broadcast background and her work on the station’s website were key elements in bringing Cori onboard.

Welcome, Cori!

At Wellons Communications, We Take Education Seriously

Education and TrainingYes, education clients are a pillar of our PR agency. We represent trade schools, private schools and the technology companies that keep school systems properly staffed with dedicated, qualified teachers.

The education that we take the most pride in is the growth and training of our staff and our fine group of interns. We provide a rigorous teaching environment for our staff—focusing on how newsrooms and digital media need and want information.

Over the years, we have taken great pride in seeing members of our agency family move on to great jobs and top-line opportunities, including contract positions for The Walt Disney Company, jobs opening The Wizarding World of Harry Potter at Universal, posts with Edelman in Australia, and intern slots in New York and London.

So whether you are looking for that great first job or internship, consider the following:

  • Does the agency you work at care about your growth as a PR pro?
  • Will you get daily lessons in better communications?
  • Do you get to work directly on national and international clients with a proven track record of success?
  • Are you challenged to learn how to work smarter and write better?

As many of our grads have told us, a college education is a wonderful thing—but the real education starts when you step out the door.

Learn more about our Orlando Public Relations Firm by joining us on Facebook and Twitter. And submit your resume and cover letter today by e-mailing Sara Marinan at

Unlocking the PR Power of #Twitter

From your mood to the movement of your favorite rapper, there’s a lot we can learn from Twitter.

For one, the U.S. West Coast is happier than the East Coast—or so say Northeastern and Harvard researchers, who mapped out a way to quantify and visualize happiness all based on real-time Twitter comments (although I’m happy to say—and Tweet—that the map shows we’re pretty content here in Central Florida).

Then, there’s rapper Kanye West. He joined the popular social media site after a visit to its headquarters—and received instant coverage. Then, a few weeks later, Stephen Homes, a Twitter user from England, became a minor celebrity when he tweeted West to ask what kind of toothpaste he used on his diamond teeth. That question made Holmes the only person West himself chose to follow—and earned him a mention on NPR.

It goes to show you: social media’s pull is strong when it comes to media coverage and public awareness, and it should be an integral part of your overall strategic public relations campaign. So how do you build your brand on Twitter? Here are a few social media starter tips:

Kayne Tweet

  1. Decide how you want to brand your company: Fill out your entire profile and design your background—this makes your page look legitimate and extends your brand image onto Twitter.
  2. Become known as an expert/resource: Mashable writes that Twitter is a shorter and more viral form of blogging, so the same rules still apply.
  3. Establish a Twitter marketing plan: This includes adding Twitter links to e-mail signatures, Web sites, newsletters, presentations, business cards, promotion products, etc. Just like with any social network or blog, the more people who follow you, the easier it is to grow your already existing community.
  4. RT and Hashtags: Retweets, hashtags and following other people are essential ways to get new followers (What are hashtags? They’re the # signs placed in front of key search terms).

Ad Age calls promotion and public relations through Twitter “a souped-up word of mouth.” So start talking—140 characters at a time—and begin to unlock the PR power of Twitter.

For more social media and public relations advice, contact Wellons Communications at 407-339-0879. And don’t forget to follow us on Twitter @Wellons_PR.