Category Archive: Job and Internship Opportunities

Advice for new PR and communications graduates

It’s almost unavoidable on social media this month. Tons of photos happy college graduates in caps and gowns are filling your feed.

But what kind of future awaits these new job seekers, especially those new grads looking to go into PR?PR graduates

In 2013, PR Daily published this advice for PR and communications graduates, and while much of it is still sound, we at Wellons Communications wanted to provide an update.

Here’s our take on what today’s PR graduates should know.

Writing is key.

In today’s media landscape, it’s easy to discount the old-fashioned pen and paper and chase the next social media craze. And while social media is certainly an important tool today, we agree with PR Daily here: Writing skills are essential.

Whether you’re crafting a news release, media pitch, award application, email—or yes, even web copy, a Facebook post or tweet—it’s all about being able to effectively put your ideas into words.

Agency life is a great way to gain experience.

Again, this is solid advice from PR Daily. Working in an agency gives you the opportunity to build skills in a way working for a client doesn’t always. You get to be a jack of all trades, becoming a pro at working with media, crafting social posts, planning and running events and communicating with clients.

You also have to learn to be organized and to juggle multiple projects on varied topics—all skills that will transfer to a variety of fields and positions.

Your online presence matters.

When employers look at your résumé, you want to jump off the page. One way to add depth to your job applications is to build an online portfolio. It doesn’t have to be fancy, but this is one way to share more about your style and personality with employers. Be sure to include a short summary of your work and professional interests, a link to your résumé and links to work you’ve done in internships or classes. Also, don’t forget to update this so you can be ready when the next opportunity comes.

And while you’re working on your online persona, now is a great time to give yourself a social media makeover. As fun as it is for you to live tweet The Bachelor or the NBA finals, employers might not be as interested. Have fun, but add your voice to industry topics. Also, check to make sure your privacy settings are where you want them to be—or just remove any materials you wouldn’t want a potential employer to see.

You don’t know everything.

You’re young, you’re excited and you have so many ideas. It’s hard not to get cocky about your job prospects. But just like when you went from being a senior in high school to a freshman in college, you’re the low man on the totem pole again.

Don’t expect to be in your dream position right away. Nearly everyone has to start from the bottom and work their way up. Also, the job world might be different than your college classes. The best way to overcome it is to stay positive, work hard and try to soak in as much as possible. You might not know everything now, but you can learn more each day.

Good luck out there, graduates!

Degree – Check. Skills – Check. Experience – Not so much: Gaining experience through Internships

If you’re a recent graduate then it’s quite possible that you’ve run into the merry-go-round of applying for entry-level positions, meeting all of the qualifications, but one of the requirements is to have 1-3 years of experience. Huh? “But that’s why I’m applying for this position!” you may say.

Finding yourself without adequate on-the-job experience can make your post-graduate career search quite difficult.  Here is where the importance of internships comes in. Internships have become a must for college students, and many degree programs have begun to implement them into the required curriculum. A number of colleges host internship fairs where they invite companies and organizations that are looking to fill internship positions. This basically brings the employers to you. However, that’s only half the battle. The other half is landing a positon and making the most of it.

Once you’ve been selected for an interview, the next step is selling yourself. If you succeed and land the internship it’s important to make the most of it and that lies not only in the company’s hands, but yours as well. Here are some tips:

 

Preparing for an internship interview:

Internship imageResearch – It’s important that you know about the positon you are pursuing and about the company. Is it paid or unpaid, do the internships objectives align with your goals, how many hours are required, ect? These are things you need to know. Additionally, the best place to find information about a company is through its website. Take time to sift through it, find what they’re all about and what they have to offer.

FAQs – Prepare responses to frequently asked questions.

  • Tell me about yourself?
  • What makes you a good candidate?
  • What are your career goals?
  • What are some of your strengths/weaknesses?
  • What qualifies you for this position?

Don’t come empty handed – Though this may be your first chance at gaining experience, don’t come empty handed. Rather than telling the interviewee what you can do, show them. This can include work samples, class assignments that show off your skills, and most importantly, a nice, clean resume is a must. Be sure that your resume highlights skills and qualifications pertinent to the position you’re applying for.

Making the most of your internship:

Set personal goals – Come in with an idea of things you want to take away from your internship experience. This can be tangible work to add to a portfolio or skills and practices significant to your career field.

Communication – In any field, communication is vital. Ask questions, lots of questions. As an intern you’re there to learn and often you get the chance to work with individuals who have a lot to teach. Use this opportunity for advice and guidance.

Take initiative – Though it’s not a career, put as much effort into it as if it were. Take every opportunity to be involved, contribute ideas and meet new people.

 

Wellons Communications is always on the lookout for eager public relations, marketing or communications majors to be a part of our intern program. Please send questions and resumes to tracey@wellonscommunications.com