What’s your plan when a business problem pops up that is totally unforeseen? What’s your order of response to an event that is unanticipated, troublesome, and not even your fault? Who steps up to represent your organization? Who determines how…
Category: Crisis Communications
Crisis communications: How prepared is your business?
When you hear “crisis communications,” your first reaction might be “It won’t happen to me.” After all, you’re just a business—not the target of something you’d see on the news. And you’re right—mostly. While you probably won’t suffer some kind…
Crisis PR: When the storm hits, how will you respond?
Late August and early September 2017 will be remembered in history because of the enormous impact of Hurricanes Harvey and Irma. But how are you going to be remembered for how you responded to the needs of your clients during…
What companies can learn about crisis PR from the United Airlines leggings incident
On Sunday morning, a United Airlines gate attendant barred two teenage girls from boarding a flight from Denver to Minneapolis because they were wearing leggings. News of the leggings incident went viral, and within hours, United Airlines had a PR…
PR Lessons: Ariana Grande says "I hate Americans"
Looks like Ariana Grande has one more problem. The singer was recently recorded as saying, “I hate Americans, I hate America.” The security footage went viral, with Grande’s words making headlines. In the video, you can see the former Nickelodeon…
Starbucks takes a Venti “L” For its #RaceTogether Campaign
Social media has increasingly become a tool used by companies to promote their campaigns through user-generated content. For example, Coca-Cola’s #ShareACoke campaign provided a hashtag and encouraged consumers to share their Coke physically as well as virtually, generating a lot…