It’s a century-old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker Advertising is, indeed, costly. Even so, it remains the bedrock for most marketers…
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What does your online presence say about you?
Think about the last time you took a close look at your business’ website – a really close look. Is all the information on the site accurate? Is it relevant? Is it easily understandable? Is it populated with outdated information?…
The shift to digital – and how it affects your PR program
In just a little more than two decades, how we transmit news – and how we absorb news – has been completely transformed, thanks to the rapid onset of the internet and social media. The transition of news to digital…
Making marketing changes in a tough business environment
The new year is just around the corner. You are likely at the point of wrapping up your marketing plan…and budget…for 2023. Before you finalize your 2023 marketing plan, however, ask yourself four important questions: Is the marketing plan delivering…
What’s your plan for dealing with unforeseen circumstances in business?
What’s your plan when a business problem pops up that is totally unforeseen? What’s your order of response to an event that is unanticipated, troublesome, and not even your fault? Who steps up to represent your organization? Who determines how…
Use video to spice up your communications
Looking for an inexpensive way to get an edge on your competitors or gain a powerful new connection with your target market? Consider these observations about video marketing and think, for a moment, how this relates to your marketing and…