@NBCOlympics takes gold in social media for the 2018 Winter Olympics

The #WinterOlympics have swept the nation and many have turned their attention to Pyeongchang. But the deluge of coverage isn’t just on your TV. Post after post about the Olympics are likely filling up your feeds, from Facebook and Twitter to Instagram and Snapchat. With such stiff competition, one account has climbed its way to the top in the arena that is social media.

Here are the top five reasons why we believe @NBCOlympics is taking home the gold:

  1. Outstanding preparation.

Those behind @NBCOlympics have obviously done their homework. Just by looking through the various platforms, you can see a lot of preparation was done. One post we believe represents this best is the “100 gold medals” video that was posted immediately after Shaun White took home Team USA’s 100th gold medal in the Winter Olympics. With the amount of research and the emotional pull, it’s obvious this video wasn’t put together in five minutes.


  1. Tapping into what’s trending.

On social media, the conversation moves faster than you can refresh your page. In order to get people to engage with your content, you need to plug yourself into the ever-changing discussion. @NBCOlympics is doing a great job keeping up-to-date with what’s trending. When Twitter exploded over snowboarder Chloe Kim tweeting about ice cream and churros, @NBCOlympics seized the opportunity in the form of a hilarious video featuring a churro in the place of the gold medalist’s snowboard.


  1. Creating shareable content.

What catches people’s attention on the internet and makes them laugh? Meme-worthy photos and hilarious captions. People love laughing at memes and most importantly, sharing them with their followers. @NBCOlympics has been creating some excellent content, balancing the professional and newsworthy with the more light-hearted.


  1. Reacting to outside events.

Just like it’s important to stay up-to-date with what’s trending, brand managers need to keep in mind what’s going on in the world. Valentine’s Day happens every year on February 14, and this year, it fell during the Olympics. @NBCOlympics did a great job using this holiday to write creative and funny posts like these Valentine’s Day cards.


  1. Encourage engagement.

When you’re creating social media content, one of the main goals is to drum up engagement. @NBCOlympics is doing an incredible job creating content that gets people involved with the Winter Olympics. One way those behind the account are achieving this is through #EverydayOlympics. These are videos of ordinary people “competing” in Olympic events in their everyday lives, which both encourages people to create their own content and share with the brand and encourages others to comment and share.

If you’re looking for ways to spice up your social media accounts, get some inspiration from the account that deserves the gold, @NBCOlympics. And if you want some help in reaching gold status yourself, give us a call at 407-390-9999 or email Will at will@wellonscommunications.com. We’re already feeling inspired and can’t wait to help you become a social media champion.

Competing for attention in the Age of Distraction

Think for a moment about all the distractions that compete for attention in your work life.

Phone calls, texts, emails, meetings. Questions from employees. Questions from clients. Unanticipated interruptions. Add to this your personal life, which has the same ongoing level of activity.

WC#1-18, Jan 25, 2018The result? Very little time to stop and ask “Where are we, where are we going, how are we going to get there, and what are we going to say about ourselves that will help us achieve our goals?”

Now, put yourself in the mindset of your target audience and your clients. They suffer from the same busy professional and personal challenges you experience.

The point? Offices – and the people who manage and work in them – are enormously busy. In short, offices are centers of multi-tasking that offer little or no time to pause and contemplate the next steps.

Working in the Age of Distraction

Cal Newport, a computer scientist at Georgetown University, is the author of Deep Work: Rules for Focused Success in a Distracted World.

Newport points out that constant distractions that challenge our work life tend to dominate our work life. They take away from what Newport calls Deep Work, which is the ability to focus without distraction on a demanding task.

According to Newport, Shallow Work (the opposite of Deep Work) fragments and pre-empts one’s ability to come up with one of those benchmark “A-ha” solutions that can make your unique selling proposition stand apart.

Apply Deep Work to communications and you get a sense of how important it is to think differently and clearly, without distraction, and how it can transform how you go about your business and what you say about it.

You can get learn more about Deep Work in a fascinating report that recently was broadcast on National Public Radio.

Getting your message past the distractions

So, how does Wellons Communications help you succeed in the Age of Distraction?

We adhere to the notion of keeping it simple. We develop strategies, approaches, and messages aimed at battling through the communications clutter.

When possible, we use simple, declarative sentences. And we project the same message over and over again, using consistency to ensure that once we have captured attention, our message is reinforced until our audience has absorbed and agreed with it.

What does simplicity do for your marketing?

Our “keep it simple” approach delivers three key benefits to your overall marketing approach:

1. Simple messages are easy to understand.

2. Simple messages answer “What’s in it for me?”

3. Simple messages attract attention.

The most visual example of great message-making in its simplest form is a billboard. They are quick to read, present a single thought, and tell you what they think you need to learn.

Let us simplify your public relations and communications.

If you have read this far, you’ve been distracted enough. If our message has worked, we hope you will want to learn more about how Wellons Communications can assist you in marketing your product or service. You can reach me at 407-339-0879 or by email at will@wellonscommunications.com.

Believe me, I will be happy for the distraction.

UCF Knights: Marketing and Football Champions

While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly.

UCF Marketing ChampionsWe can only assume the athletic department staff at the University of Central Florida was among them. Why? They weren’t concerned with who would be named the national champion—because they had already declared themselves the true champions.

The Knights were the only undefeated team in college football this year. They took down the Auburn Tigers (who had previously beaten Alabama and Georgia) in the Chick-fil-A Peach Bowl. Without a chance to compete in the playoff, they did everything they could do.

While it’s true many have laughed UCF’s claims off, that’s not the point. Whether UCF deserves the title isn’t the point, either.

The point is that this is one of the best marketing moves of 2018 so far, and someone at UCF knows what they’re doing. With controversy comes discussion. So far, the announcement has given the school free publicity in top national publications, such as The Washington Post, Yahoo Sports, USA Today, and ESPN.

Now, the best season UCF has ever had—and might ever have—will result in obtaining top recruits, national recognition and better fan support.

What UCF does with that depends on what the Knights do next season—but they are certainly setting themselves up to have a better chance by making the most of their momentum now.

Building on momentum is something we do a lot here at Wellons, so if you have marketing questions of your own, let us help you take a page from UCF’s playbook. Don’t hesitate to reach out at 407-339-0879 or at will@wellonscommunications.com.