In the history of communications, there has never been so much competition for the attention of consumers. The onset of the Internet, along with the explosion of e-mail, tweets, text messages, along with new ways to connect, like Skype and…
Month: September 2016
Communicate your Benefits in “Plain Speak”
Successful communication is not about doing more. It’s about maximizing what you are already doing. Here’s an example: Take a look at your website and your brochure. Ask yourself “Will readers immediately understand what I do?” and “Does my website…