Tracking the Invisible – Analytics for Social Media Images

Social media has become increasingly more image-based. This fact can be attributed to why platforms like Instagram and Vine are increasingly on the rise. Here are some quick stats:

  • According to 2014 research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide.
  • Photos and images are also the most engaging type of content on Facebook, with 87% interaction from fans.
  • For Twitter, adding a photo URL to your tweet can boost retweets by 35%.

Knowing this is great for content marketers. However, for those attempting to track mentions from followers and engage their brand in the conversation, this is a challenge.Analytics

How do you find a great post to “regram” on Instagram if no one tags or adds a #YourBrandHere to their post? How do you respond to customers on Twitter who don’t include your handle? How do you respond to Facebook users who don’t post directly to your page? How do you track the analytics to show your boss that social media is worth the time?

Nearly 85% of posts that contain a logo contain either no text or no text that is relevant to your brand, according to Brian Kim, director of product management for ad-tech startup GumGum.

If the visual elements going on social media largely elude the tracking and analytics brands use to keep tabs on what people are saying, how can we give an accurate picture to our clients about what’s being said about them?

Our recommendations:

mantii_th4

Enter the new social media analytics platform, Mantii. This platform is an offshoot of GumGum. Mantii looks for all or part of brand logos contained in social media posts, whether they mention the brand in text or not.

reverse google image search

Another method is to track your own images being shared through a reverse Google Image search. Google’s search by image can easily give you the information you need about your own pictures being shared by others.

curalate logo

A final method is to use the platform Curalate. Curalate applies image-recognition algorithms to social media platforms, much like Mantii. However, this platform is officially recognized by Pinterest, Tumblr and Instagram.

Have you used, or plan to use any of these platforms? Or are you using a different platform to track your images? Let us know in the comments.

Google will soon reward mobile-friendly Websites: Some things you need to know

downloadFor some webmasters and companies, Google’s recent mobile friendly update, referred to as mobilegeddon, comes as an inconvenience. However, Google claims that these changes will make it more convenient for people searching on mobile devices.

Google announced recently that it’s made a number of changes in the way it will rank websites. This change comes down to a very important element: whether your website is fully optimized for mobile devices.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.” – Google

What does this mean? If your website, blog or landing page is not fully optimized for mobile devices, it’s likely that you’ll see a noticeable change in your ranking on mobile searches.

 

Here are a few content tips to consider when preparing your site.

• Focus on clear and concise headlines – Compelling headlines are important for mobile formats. A great indicator of a good headline: how would the headline read on Twitter?
• Follow the inverted pyramid – Don’t bury the lead. Highlight your key takeaways upfront and save other details for later in the story.
• Keep your paragraphs short and sweet – Large blocks of text may discourage mobile users from reading all the way through. Limit your paragraphs to only a few sentences.

For more information on Google’s mobile-friendly update, they’ve provided a rundown of what to expect and FAQs.