Turning Pointe Studio Director Living Her Dream

 

Cathy Mae Cavanaugh is living her dream.

Ever since she was a teenager putting herself through college, Cavanaugh has been an instructor at Turning Pointe – A Dance Studio.

Over the years, Cavanaugh has taught more than 5,000 students to dance, or to dance much better. Her STAR teams have won countless awards and competitions. In the process of learning to dance – something magical happens – the students (and their parents) become members of the Turning Pointe family.

Working her way up the ranks at Turning Pointe, Cathy Mae knew that one day she wanted to own her own studio. Cavanaugh has always known more about tap, Jazz and ballet than being an entrepreneur.  Her life is dance, but her dream is rooted in running a business. Wellons Communications is proud to help businesses like Turning Pointe to thrive and grow.

In the past year, she purchased Turning Pointe from her former boss. She knew she would have to work tirelessly to help hundreds of children (and often their parents, family and friends) learn to be excellent dancers.

This fall, Cavanaugh’s dream will fully take shape. She is moving Turning Pointe – A Dance Studio to a new location in the Springs Plaza, off of State Road 434 (SR434) in Longwood. Cavanaugh will have the opportunity to put her stamp completely on the business, including installing just the right type of floors for any dance or exercise instruction.

The new studio will serve dancers of all ages from toddler to adult. Busy parents will likely enjoy that they can shop at Publix, or have a great meal in the Plaza while their child has lessons.

“This past year has been a whirlwind! We are so excited to be moving and building out a brand new space.’’ Cavanaugh said.

“The next chapter of Turning Pointe is going to be the most exciting yet!’’

Congratulations to Turning Point and Miss Cathy Mae. She has the honor of both shaping lives and living her dream.

To learn more about Turning Pointe – A Dance studio, go to www.turningpointedance.com  or call 407.862.5500.

Stop. Think. Remember the reason for Memorial Day

In today’s commercial world, some might think the reason for this holiday weekend is to give retailers a chance to sell mattresses at a discount or more beer for your holiday cookout.

A visit to the Lawton House in a Oviedo brings this weekend into sharp focus. For the second year in a row, the historic house in Oviedo is hosting a tribute to the men and women of Florida who have paid the ultimate sacrifice while serving our country.

There will be a Memorial Day service at 9 AM Saturday to honor all of our fallen heroes. The crosses on Lawton’s front lawn are an important reminder of the dedication and sacrifice Americans are willing to give to protect our freedom – both here at home and around the globe.

 
Jim Vanderbleek built more than 370 crosses – one for every military member from Florida who died while serving in Iraq and Afghanistan. Each cross holds a wreath created by 17 year old Conner MacFarlane and refurbished by his 14 year old sister Chloe. One of the crosses is in honor of their father, who died in Afghanistan in 2012.

The Memorial Day events are a joint effort of the First United Methodist Church of Oviedo’s Military Support Team, area churches, Jim Vanderbleek and Girl Scout Troop 538.

The Lawton house is located at 200 West Broadway.

 

In the News business, you get what you pay for

Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack.

All hail TMZ – the entertainment medium is the industry standard in breaking stories that people actually talk about and share on social media.TMZ exclusively released the audio tape of Los Angeles Clippers owner Donald Sterling sharing his feelings about who should attend basketball games for his NBA team.  This led quickly to Sterling’s banishment by the NBA.

Then, the media company followed that up with the release of the elevator fight seen around the world between Beyonce’s sister Solange and rapper Jay Z.

These are just two examples of TMZ lapping the field in “talkable’’ stories. Of course, they do come with a price. The company pays big dollars for quality content that will raise their brand above the competition.

What can normal businesses take from the TMZ model? To start with, it shows that quality stories may very well be worth the investment; and it does not hurt if that content has star appeal, either.

Building your brand one step at a time

Marketing agencies like to tout their wins for big companies. We applaud those wins, for we know how hard they are to garner.

Yet, what about small companies? Don’t they deserve the same services as the big firms? Emphatically we say yes!

Sometimes when you’re a small company just trying to make your way in the world you have to start somewhere. That somewhere might be a single press release, or media pitching, or social media campaign.

We have had the privilege of working with national companies in multiple markets.  Our firm takes an equal amount of pride in the work we do to promote smaller businesses. We are happy to provide project work – a single press release if needed – to bring companies the publicity and business they richly deserve.

In just the past few months we’ve announced restaurant openings, worked with dance companies, app developers, window shade manufacturers, and even horse farms to help promote small business owners.

We’d love to tell your story!  Reach out to us at 407.339.0879 or emailmystory@wellonscommunications.com to discuss your PR potential.