I love Sarah Palin. Actually, let me be clearer – I love Sarah Palin’s public relations team.
Her glamour shot center cover of USA Today on Friday, Dec. 11 was stunningly good. For a losing vice-presidential candidate who quit her day job – Palin is as hot as it gets. (And no, I’m not talking about her looks.)
Just ask the millions who have purchased her book. Going Rouge has rocketed to the top of best-seller lists. Palin’s publisher, HarperCollins, is on its 13th printing, even though the book hit store shelves Nov. 17.
Palin’s public relations team is doing a marvelous job of keeping her in the news and keeping her at the top of minds. Love her or hate her, there is no denying she is getting great advice from her communications team.
Her whirlwind book tour of 33 cities, 25 states and 19,000 miles played to rousing crowds. It silenced some publicists and even top-selling authors who say book tours are dead or a waste of time. Whether riding a bus, or traveling on a private jet to get more business done, Sarah Palin has loyal fans wherever she stops.
Not sure where to send the note of congratulations on the fine PR work. Maybe it is Palin’s personal team or the marketing arm at HarperCollins. Either way – Bravo!
From the interview on Oprah before the book launched, to the coverage of the tour in major media across the country, the public relations buzz has been Going Rogue.
As co-CEO of Katalyst Media, Ashton Kutcher is on the cutting edge of all things related to making money and extending brand reach with social media.
Kutcher’s rise as a business visionary is quite an accomplishment, considering he is best known as the pretty-boy lunkhead from “That 70s Show.” Fast Company this month featured Kutcher in its cover story. It’s an insightful look inside Kutcher’s team.
Ashton’s Katalyst Media provides good insight for small businesses that might be struggling with What do I do with Social Media?
Ashton’s team is experimenting daily with Facebook, Twitter and blogging. Katalyst Media understands that this media needs to have a return on investment.
Great content, they’ve discovered, drives eyeballs.
What is great content? Stories, photos, video, links — anything that gets people talking and wanting to pass it along to a friend.
Great content fuels return on investment.
Great content is not a new concept. But making money from it these days requires a new way of doing business. As Ashton points out, some of the brightest minds in Silicon Valley still haven’t figured out how to make great content pay for itself.
But innovators are figuring it out. Small businesses need to think like Ashton and experiment with social media as a way of getting great content to your target audience.
Yes, the headline is true. Ripley’s top-selling Ripley’s Believe It or Not! Seeing is Believing secured a wonderful feature in the recent issue of the National Enquirer on newsstands now. (Wow, I never thought I would use that line!)
But kudos to the Enquirer for a very colorful and well-crafted photo montage on how Ripley’s, in its annual Believe It or Not! collectable, scoured the world to find artists that took a unique approach to create familiar celebrity faces.
If you want to see, you better hustle to the grocery store. We have a feeling this issue could go fast. The coverage is on page 18 – just ahead of the Tiger Woods Cheating Scandal – Believe It or Not!
Tiger Wood has shown the world he knows how to hit a golf ball.
But he has also shown the world that he – and all of his likely well-paid advisors – knows very little about crisis PR.
Did Tiger really think the recent crash and cover-up story would just go away? That the national media and the tabloids would turn a blind eye to his transgressions?
This race out the driveway in the family Cadillac and slam into a fire hydrant and tree was much more than one bad drive off the fairway. There was no escaping this fiasco. There were a ton of things that just did not add up, and even the most rookie reporter could smell a very hot story.
This crisis was completely of Tiger’s making. His team did not blast what is left of his reputation out of the sand trap fast enough.
Yes, it was a very sticky situation. But what crisis is not a very sticky situation?
Instead of getting out in front of the storm and admitting he was human and had made some mistakes, he and his advisors waited for this whole thing to blow into a gargantuan PR mess. They should have taken the appropriate steps and admitted between carefully crafted lines that the Tiger had roared in places where he should have been very quiet.
In the celebrity world of crisis PR, Tiger just shot at least a double bogey. The real score will not be known for days.